A Conversation with Michael Allen–ADDIE, SAM & the Future of ID
Kapp Notes
OCTOBER 1, 2012
He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Just a few guiding principles define the imperatives, but it’s important not to underestimate their importance and cheat. KK: So, how does SAM work? MA: It’s not very complicated.
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