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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Avature Enters Training Market With Focus On Informal Learning

Josh Bersin on Enterprise Learning

This week Avature, a highly successful talent management platform company, formally entered the corporate learning market. Read more» The post Avature Enters Training Market With Focus On Informal Learning appeared first on JOSH BERSIN. And while the space is crowded, I think they have a big opportunity.

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6 Tips To Create An eLearning Marketing Infographic Readers Instantly Share

eLearning Industry

Can this information be used to widen the reach of your eLearning marketing efforts? Infographics are heavier than text, but they get read, clicked on, shared, and liked 200% more on social platforms. This post was first published on eLearning Industry.

Market 77
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More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey. Vendors , please please please stop with the under-informed marketing, and present helpful posts. With citations.) Caveat emptor.

Market 310
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10 Questions to Ask Before Buying an LMS

With so many options available in the market, how do you ensure you make the best choice? From identifying critical functions to enhancing your digital training experience, this guide ensures you're well-equipped to make an informed decision. Find your perfect LMS.

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Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

However, having a powerful LMS is only part of the equation; the other part is marketing it effectively. In this blog, we'll delve into essential tactics for marketing your LMS to reach and engage your target audience successfully. Understand Your Audience Effective marketing starts with a deep understanding of your target audience.

LMS 130
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How to Organize Your Online Course With Email Marketing

LearnDash

Email marketing is one of the most profitable marketing channels in 2022. Organizing and selling your online course with email marketing is easier than you think. Keep reading and discover why email marketing is so important and the 3 tips you must apply to grow your business. Email marketing stats in 2022.

Market 176
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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Expert Insights: Your 2023 Guide to EX, CX, and Technology

Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc

2023 is around the corner and as exciting as this is, it's easy to get lost in the shuffle of EX, CX, and technology if you don’t have the right information and perspective. He will share with you: Market research on the shifting labor market. How to apply 2023 technology trends to your company's current demands.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.