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Mind the Gap: How to Assess Sales Performance Gaps to Achieve Execution Excellence

PDG

Essentially, they know what to do because you’ve trained them. The question is, are they doing it? This is the knowing/doing gap. The knowing/doing gap refers to the disconnect between what we know we should do and what we actually do in practice.

Sales 52
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From Strategy to Results: How to Drive Sales Execution Excellence

PDG

Identifying Knowledge Gaps Work with your team to identify any knowing/doing gaps hindering execution in the upcoming year. These gaps might relate to product knowledge, market trends, elevating HCP engagement, optimizing omnichannel, or improving sales techniques.

Sales 59