Kapp Notes

JULY 28, 2011

Reports, factors and the current market conditions strongly indicate that elearning is going to be a growth industry over the coming years. This provides tremendous potential for learning.” billion in 2010. The five-year compound annual growth rate (CAGR) is 9.2% and revenues will grow to $49.9 billion by 2015. and revenues will grow to $49.9

Industry 183

Industry Social Networks ASTD eLearning 183

Kapp Notes

JANUARY 5, 2011

The combined company represents the largest and most complete talent management provider in the industry supporting every industry and every market segment. GeoLearning has been the ideal partner for organizations seeking to increase sales, accelerate time to market, raise productivity, generate new revenue streams, and reduce expenses.

GeoLearning 150

GeoLearning SumTotal LMS Enterprise 150

Kapp Notes

MAY 14, 2014

Students will think about and experience: Generating Business Ideas Evaluating Customer Needs The Myths and Benefits of Being an Entrepreneur Living and Working as an Entrepreneur Building a Personal Growth and Learning Plan Conducting Initial Market Research…And more!

Evalution 193

Evalution Community Ideas Research 193

Kapp Notes

NOVEMBER 9, 2010

Children are the primary market for video games. While most American kids do play video games, the center of the video game market has shifted older as the first generation of gamers continues to play into adulthood. Already 62 percent of the console market and 66 percent of the PC market is age 18 or older.

Games 195

Games Video Player Examples 195

Kapp Notes

APRIL 21, 2012

Next, New York Time’s bestselling author Kevin Kruse told us how articles appearing within the last year in notable publications such as BusinessWeek, Forbes, Fortune and even the Harvard Business review are talking about how gamification is impacting marketing, service and employee satisfaction (notice training seems to be absent.).

Gamification 264

Gamification Blogging Instructional Instruction 264

Kapp Notes

APRIL 6, 2011

Game-based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests. This book covers game-based engagement methodologies through the perspective of marketing. This book primarily focuses on massively multiplayer online role play games (MMORPGs) and is focused toward a business audience. Published by Wiley.

Gamification 211

Gamification Press Virtual World Games 211

Kapp Notes

JULY 25, 2014

Also, Al’s marketing plan of a different video every day for 8 days was genius as was his ability to get the web portals to fund the development of the video. One phrase which I would have liked to have seen was “do more with less.” ” And here is what I might call the “ School House Rock ” update.

Music 188

Music Portal Web Site 188

Kapp Notes

DECEMBER 15, 2010

that explains how gamification is fundamentally rewriting the rules of engagement for product design and marketing. The focus here is on marketing but there are many indications and ramifications for learning and instruction. Here is a presentation by Gabe Zichermann who blogs at gamification.co

Gamification 167

Gamification Games Instructional Instruction 167

Kapp Notes

AUGUST 5, 2010

Kauffman Labs for Enterprise Creation , an initiative of the Ewing Marion Kauffman Foundation, announced today a competitive search for up to 20 aspiring founders to launch high-growth, transformative companies in the education market. Note: Due date for application is September 20, 2010 - Application deadline.

Education 197

Education Enterprise Director Innovation 197

Kapp Notes

JULY 21, 2010

Unisfair reports that it's growth, according to Market Research Media Ltd, a market and technology research company, is in line with the growth of the overall industry. Market Research Media in its recent research report “Virtual Conference & Trade Show Market Forecast 2010-2015“.

Virtual World 172

Virtual World VOIP Kaplan Compliance Training 172

Kapp Notes

JANUARY 11, 2013

How Real Businesses Are Using Gamification to Spice Up Their Marketing. Cost information: Remember it depends on a lot of variables. Some costs of games. Here are some of the articles referenced: Case study on success of Sebring Semantics. Best practices and examples for successful gamification. Rexona Teens Game for Rexona Deodorant.

Gamification 164

Gamification Case Study Resources Games 164

Kapp Notes

OCTOBER 12, 2012

…some authors define gamification as A) a process of market expansion, which transforms non-players in players (or non-gamers in gamers) and non-games in games. According to others, gamification is B) the expansion of a ludic property, the so-called pointsification, toward non-ludic contexts.

Gamification 279

Gamification Journal Toys Player 279

Kapp Notes

JANUARY 25, 2013

ROI and cost saving formulas may work well in a situation where dollars invested can be directly and unequivocally tied to sales of product or increases in market share. 1] To achieve a true competitive advantage in a shifiting educational market, a new approach is needed for evaluating information technology decisions.

ROI 180

ROI Compliance Training Metrics Community 180

Kapp Notes

FEBRUARY 17, 2015

Kapp: How is it different than other LMS companies on the market? My business partner Chris Badgett is our target market (education entrepreneur) in that he has a history of creating and selling his own online courses via a WordPress site. This drove me to researching and publishing in the Knowledge Management space. View ARTICLE here.

Conversation 100

Conversation Blended Learning LMS Analytics 100

Kapp Notes

APRIL 2, 2010

Folks like Wayne Gattinella, President and CEO of WebMD and Michele Sharp the Senior Director of US Regulatory Affairs of Eli Lilly and John Mack, the publisher of Pharma Marketing News and Cliff Thumma Sr. Director, Team Leader Market Analytics Pfizer as well as many more ( check out the complete list. )

Social Media 173

Social Media Media Social Director 173

Kapp Notes

DECEMBER 5, 2011

This cross-platform format works with various LMS and courseware applications on the market today. CodeBaby offers a diverse selection of characters, over 300 realistic drag-and-drop animations, and automatic lip syncing that accommodates recordings in any language, CodeBaby Studio makes it possible to add an animated character to e-learning.

Simulations 197

Simulations SimWriter Authoring Tools Software 197

Kapp Notes

FEBRUARY 3, 2010

SAIC is a FORTUNE 500® scientific, engineering, and technology applications company that uses its deep domain knowledge to solve problems of vital importance to the nation and the world in national security, energy and the environment, critical infrastructure, health, and select commercial markets.

Virtual World 100

Virtual World vendor System Simulations 100

Kapp Notes

APRIL 8, 2010

Here is some advice from Karen Keeter a marketing executive at IBM Research. Karen is working to define the emerging market IBM calls the "3-D Internet." Because all of these functions can be performed using a variety of less complex web-based tools broadly available in the market. Bold highlights are my emphasis.)

Virtual World 172

Virtual World Games IBM Webcast 172

Kapp Notes

JUNE 6, 2011

The Serious Play Conference, taking place August 23-25 at DigiPen Institute of Technology, has announced the International Serious Play Awards , a program to recognize and certify exemplary products for training or learning in the education, corporate, government/military, healthcare and consumer markets.

Conference 160

Conference Enspire Phillips Director 160

Kapp Notes

NOVEMBER 19, 2009

Introduction The purpose of this semester’s Request for Proposal is to have the students submit a proposal to design and develop a training system for the launch of a new hardware product aimed at three markets, retail “big box” stores, independent hardware stores and professional contractors. About the Client Big Power Tool Company, Inc.

Lithium 100

Lithium RFP Social Media Exercise 100

Kapp Notes

JANUARY 25, 2017

Kapp: Having started in Russia and grown to be an international company can you tell us a little about the Russian eLearning market and how it might be similar or different from other markets around the world? Furthermore, the e-Learning market in Russia grows faster than in the rest of the world.

Authoring Tools 50

Authoring Tools Conversation Flash to HTML5 Conversion Diversity Training 50

Kapp Notes

AUGUST 15, 2012

Sizing the Potential Market for Serious Games”. · Tyson Greer / Sam S. “The Future of Sims and Games in Large Organizations”. · David Metcalf, UCF. · Phaedra Boiondiris, IBM. · James Oker, Microsoft. · Parvati Dev, CliniSpace.

Conference 140

Conference Games IBM Virtual World 140

Kapp Notes

JULY 28, 2014

For example, a situation may be engineered where the learner needs to make a series of difficult decisions based on an economic strategy, a marketing strategy or a combination of strategies and through the learning process, decides what tradeoffs are acceptable and what tradeoff are not acceptable.

Games 266

Games eLearning Strategy Strategy Player 266

Kapp Notes

MARCH 14, 2017

And then your target market could be a focus on the life science industry, or 5 th grade science, or military. The power here is that you can still reactively accept other work from other clients, but you proactively position and market yourself in this unique way.

Authoring 128

Authoring Conversation Gamification eLearning Guru 128

Kapp Notes

NOVEMBER 23, 2015

Back in 2004, I was running a design and marketing company called Gusto. It proved a much more exciting industry and I found myself far more engaged by elearning than I had ever been with design and marketing. Kapp: You have a great backstory about how you started Sponge UK, can you share a little of that backstory?

Director 100

Director Conversation Compliance Training Management 100

Kapp Notes

OCTOBER 27, 2015

I feel that they are positioned well in the market with their deep expertise in custom learning solutions, e-Learning development, software development, and mobile technology. Finally, with my home base as the Chicago market and my background, I feel that I can do justice in representing their products and services with key clients.

Authoring Tools 100

Authoring Tools Conversation Templates vendor 100

Kapp Notes

MAY 19, 2010

spoke with Mal Poulin, Enterprise Market Director for RWD, and Paul Bejgrowicz, Principal Performance Consultant for RWD We conducted the interview in the thick of the conference so its is a little loud but interesting information from RWD's perspective in terms of them trying to bring 3D virtual enterprise solutions into the market place.

RWD 100

RWD Environment Collaboration ASTD 100

Kapp Notes

JANUARY 14, 2013

“It is worth noting that none of the featured companies started in instructional design…they come from business strategy, marketing, and the games industry” Although each company used interdisciplinary design teams to create their instructional games, none of the teams included instructional developers.

Summary 278

Summary Games Instructional Instruction 278

Kapp Notes

AUGUST 24, 2010

Each game encourages students to think critically about their next steps as they draw upon market research, corporate performance reports and other report data to maintain a lucrative business.

Simulations 140

Simulations Games Business Mentoring 140

Kapp Notes

OCTOBER 31, 2015

Through the application of game systems and game logic in web or mobile environments, Hooptap helps clients offer an added value, allowing them to differentiate themselves from the rest of the global market. Users are immersed inside a fun and positive environment that encourages further interactions.

Conversation 100

Conversation Gamification Skype Integrate 100

Kapp Notes

NOVEMBER 5, 2009

A number of signs of the stock market bubble, technology bubble, and recent credit bubble point to the higher education bubble continuing to grow. In one article William Powers, the president of the University of Texas at Austin states "The market is choosing quality regardless of incremental costs." carefully orchestrated result.

Education 118

Education Cost Wikipedia Market 118

Kapp Notes

JANUARY 27, 2009

According to an article titled Investing in eLearning Proves to be Lucrative , in India the market is large. Even thought the Internet penetration is 4% in India, still the e-learning market size is $27 million or Rs 105 crore. E-learning market is expected to surpass $52.6 It has a library of 3,500 courses.

Statistics 100

Statistics Blended Learning ASTD Outsource 100

Kapp Notes

APRIL 19, 2010

Lee Rushworth, Marketing Executive for Caspian Learning, described the new release as “another round of exciting benefits that give instructional designers even more rapid authoring capability at their disposal”. Challenges: The use of virtual environments for conducting enterprise business is still a nascent market.

Industry 157

Industry Simulations Authoring Tools Gartner 157

Kapp Notes

AUGUST 24, 2011

Sure you can chunk declarative knowledge and concepts but problem-solving or situational creativity (like writing a proposal or developing a marketing plan or leading a project) requires integration of content not dis-integration. How do you integrate content. First, immerse the learner in the situation by using game-based thinking.

Integrate 154

Integrate Content Classes Discussion 154

Kapp Notes

JANUARY 18, 2011

Will Wright was quoted in a post at New World Notes Will Wright on the Future of User-Generated Online Game Worlds (Circa 2002) as saying: The main limitations on the MMORPG market really seem to be self-imposed: Most developers can’t shake the fantasy/sci-fi mindset or conceive of an alternative way of playing.

Virtual World 124

Virtual World Second Life Games Player 124

Kapp Notes

APRIL 28, 2010

One market drive many see behind the sale of these sets are gamers purchasing 3D video games.(Source: Source: 3D games on PS3 take a step closer.) You can learn more about it here. Today 3D takes place in a computer screen, tomorrow it will take place in the same space you are physically occupying.

Games 100

Games Video Virtual World Market 100

Kapp Notes

SEPTEMBER 3, 2010

In 2007, when children's marketing research firm KidSay asked boys what virtual worlds or online games they had visited in the past two weeks, 35 percent of boys aged 8 to 11 replied "none." Tween's playing a video game. Most of them do on a regular basis.

Social Networks 185

Social Networks Games Online Social Network 185