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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. What influences you to choose one particular product or service over another?

Market 246
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3 Key Aspects to Deliver Effective Product Knowledge Training

Infopro Learning

In today’s world, several organizations are running neck-and-neck with a similar product range. This may happen when you have great products and a marketing team with the required product knowledge to satisfy customers. Gain Sufficient Product Knowledge. Every organization wants to have happy clients.

Knowledge 419
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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works.

Market 98
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Overcoming Market Challenges Through Product Training

Origin Learning

Introduction Product Training can be integral to the success of your product in the market. The post Overcoming Market Challenges Through Product Training appeared first on Blog - Originlearning. This success can manifest in.

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What Is the Actual Cost of an Open Role in Your Company?

In today's tight labor market, hiring and retaining top talent is more challenging than ever. Every day a job remains unfilled means lost productivity and revenue. But vacancies can affect much more than your revenue.

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Product Knowledge Training: 4 Strategies to Conquer the Markets

CommLab India

This might be your cue to go over your product knowledge training! This is the power of effective product knowledge training. This is the power of effective product knowledge training. Imagine your sales team confidently handling customer inquiries, highlighting unique selling propositions, and closing deals with ease.

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5 Product Marketing Tactics To Boost Sales Enablement

eLearning Industry

A key element of a product marketing strategy is sales enablement, which equips sales teams with the resources, tools, and training to cultivate strong relationships with customers and successfully close deals. This article talks about key tactics for product marketers to enhance sales.

Sales 98
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement. So, what does ABM look like in 2022?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Unlock Global Success with AI-Driven Language Learning

This article examines how AI-driven language learning platforms such as Lingvist are revolutionizing the way professionals communicate across borders, fostering international collaboration and tapping into new markets. By focusing on industry-specific vocabulary and personalized learning, professionals can learn languages at a rapid pace.

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2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching. So why do so few organizations do it systematically and well?

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. This puts them in the driver’s seat while empowering your sellers to maintain control of the sale.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.