Clark Quinn

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Social Media Metrics

Clark Quinn

I continue to get asked about social learning metrics. Until we get around to a whitepaper or something on metrics, here’re some thoughts: Frankly, the problem with Kirkpatrick (sort of like with LMS’ and ADDIE, *drink*) is not in the concept, but in the execution. Frankly, even activity is a metric.

Metrics 179
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Malicious metrics

Clark Quinn

Like others, I have been seduced by the “what X are you” quizzes on FaceBook. I certainly understand why they’re compelling, but I’ve begun to worry about just why they’re so prevalent. And I’m a wee bit concerned. People like to know things about themselves.

Metrics 194
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Iterating and evaluating

Clark Quinn

As I explained about social media metrics, but applies here too, you should be iterating until you achieve the metrics you’ve set. Which requires, of course, that you set metrics about what your solution should achieve. That means you know what you’re trying to do!

Evalution 265
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Test and tune

Clark Quinn

You need some metrics, of course. Michael Allen’s Successive Approximation (SAM), Megan Torrance’s Lot Like Agile Management Approach (LLAMA), David Merrill’s Pebble in the Pond, or Guy Wallace’s PACT approach (I’m not even going to try to deal with that acronym) all have iteration as a fundamental component.

Metrics 259
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From platitudes to pragmatics

Clark Quinn

We can do the advocated ‘yes and…’ approach, where we turn the conversation to the outcomes they’re looking for, and ideally even to metrics. ” When we hear “our sales cycle takes too long” or “our closure rate isn’t good enough” if the topic is sale, there’re metrics there.

Metrics 203
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Help with breaking up

Clark Quinn

However, I wonder if there are metrics, or a principled basis. Really, I’m fine with that latter, but I just wonder if there are any evidence based principles to guide this thinking. Something besides seemingly sensible breakups. It all seems based upon perception (and iterative testing). Hence, my request. What am I missing?

Help 278
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What to evaluate?

Clark Quinn

To be fair (I know Will, and we had a comment exchange), he’s saying that there are important metrics we should be paying attention to about what we do and how we do it. Further, he does say we need to avoid what he calls ‘vanity metrics’, just how efficient we are. And no argument! And he acknowledges that later.

Evalution 175