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Online Marketing for Elearning Part III: Advertising

LearnDash

Even better, you have plenty of metrics to use to track the effectiveness of your ads. A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword. This can be off-putting to some people, but it can also be good brand reinforcement.

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Customer training: your ticket to stronger loyalty, retention, and brand advocacy

Docebo

Analyze your web traffic, product usage statistics, and internal search queries to see what types of information people search for. . Establish and track the right customer training KPIs. Pick one to three KPIs that you’ll use to track the impact of your customer training program. Use the right LMS and content .

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How to Promote Your Online Courses With Google Ads

learnWorlds

It enables you to target directly the people interested in your courses and services while filtering out folks who aren’t by tracking performance and results. How to Choose Keywords Let’s say you’re working on a Google Ads search campaign (which contain search ads that will appear to people searching for a specific term).

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8 Dos and Don’ts of Distributing Corporate Videos on Various Online Platforms

fewStones

Optimize Videos for SEO Incorporate commonly searched words into your video’s title and description. This increases the likelihood of your video showing up when people search for things online. Think of it as placing your video in the right place so people can find it easily.

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Higher Education SEO Tips Improve Organic Traffic

Think Orion

Track how prospective students experience the page loading speed. This is increasingly important as more people use mobile devices to access the internet. This helps your website to come up in search engine results when people search for those keywords. Alt tags describe your images for people who can’t see them.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Retargeting based on what people search. Another way educational institutions in the higher education industry run retargeting campaigns is through “Search retargeting”. It basically involves targeting students based on the searches they performed on search engines like Google, Bing, or Yahoo. Conclusion.

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Diigo User Communities

Experiencing eLearning

If you’re more interested in the people than the pages and tags, the People Search By Site is a better tool. Obviously the information’s a bit limited because only 12 people have bookmarked my site, but it’s still fun to look at what they saved and how they tagged it.

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