5 Tips To Use Social Media Buttons To Build The eLearning Buzz
Part of the eLearning design process is online promotion. Your website is a virtual headquarters that brings new online learners into the fold and touts the benefits of your eLearning offerings. No site is complete without social media buttons that make it easier for visitors to connect with you and share the eLearning course with their extensive network. A follow, like, or comment goes a long way in the world of social media marketing. Here are 5 tips to help you leverage the power of social media buttons to build the eLearning buzz.
1. Develop An Online Campaign
You’ve heard of ad campaigns, but have you heard of social media campaigns? They’re becoming increasingly popular as a way to discover and convert prospects. Online campaigns are built around a central marketing idea. They include teasers that run up to the main unveiling. The campaign might involve paid ads, influencers, and organic SEO. You can also create web clips, microsites, and campaign apps to increase engagement and sign ups. The goal is to go viral and generate buzz in your eLearning course launch. This content will get your name into the eyes, ears, and screens of your prospects. Online campaigns can be put together by digital agencies, or if you’re savvy enough, you can put one together yourself. Don’t forget to add relevant social media links to each marketing tool to drive traffic to your page or group.
2. Click To Share
When a site visitor finds interesting information online, they do two things. They might copy the content and paste it on social media, or they might turn it into a meme. Some websites code their content with in-built links. When you copy-paste a piece of text, a link to the source is auto-pasted as well. It builds traffic and prevents plagiarism. Other websites highlight their own tweetable quotes and place a "tweet this" or "share this" button for ease of distribution. As an eLearning designer, you can use both options to spread witty wording that promotes your eLearning course. Make it simple for web visitors to distribute your eLearning content. It’s easier to go viral when all they have to do is click. You can even entice your readers to share your eLearning content by hosting special contests. For example, everyone who shares your promo post gets a special discount.
3. Pay-Per-Tweet Promos
You might have seen offers where fans were asked to share a tweet in order to win a special prize. Instead of paying cash for a product, service, or concert ticket, tweeting gets them a free pass. While you can’t give away an entire eLearning course for free, you can offer previews. Invite social media users to share a specific tweet, post, or hashtag so they can qualify for a free trial. Limit the free access to the first 5, 10, or 20 users, depending on your target. This can be a tricky proposition, since you’d prefer your trials to be from your ideal demographic. Still, even though you might attract unrelated customers, the buzz generated will reach the screens of promising prospects as well.
4. Guest-Posting Circuits
Blogs are a great way to get the word out about your eLearning course. They’re easy to disseminate, and they attract readers that are actively looking for your kind of eLearning product. If you already have an active blog of your own, you might consider cultivating a blogger circuit. This is a grouping of similar blogs that regularly plug one another via guest posts and backlinks. Start with those to get the word out about your eLearning course. You can also approach eLearning groups and request an #AMA session. This stands for #AskMeAnything. It gives you the power to promote your eLearning expertise and establish credibility in your field. Not to mention, build a loyal learner following. As always, include social media links so that readers can learn about your eLearning course.
5. Facebook Groups
One of the best ways to access a particular social circle is through Facebook groups. Long before you launch your eLearning course, you need to build your online learner base. You can use a social media group to keep in touch with prospects and relevant connections. Build a rapport and create an attentive audience. Think of Facebook groups as the new mailing lists, and curate your way into a receptive online learning community. This way, you can update them on sales, offers, updates, and new eLearning courses. You can also advertise to a prepped audience, which increases your chances of conversion. Public groups have a wider reach, but closed groups create a sense of exclusivity. It’s also easier to manage them and keep the focus on your eLearning course content. Place a Facebook group button prominently on your website and LMS home page to bring in new online learners and retain loyal ones.
Nowadays, social media is used as much for business as it is for pleasure. If you’d like to leverage its power to promote your eLearning course, there are a few things you can do. Run a social media campaign to get in the public eye. Set up the text on your website so that visitors can share memorable eLearning content bites with a single click on the social media buttons. Offer exclusive trials in exchange for tweets, and guest-post on relevant blogs. It’s also wise to seek out established social media groups that cater to your eLearning niche. This allows you to reach your target audience and offer them valuable tips and tricks, thereby building trust.
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