Case Study: Waterstones Academy – Goal-Based Learning for Booksellers
Rob Hubbard
NOVEMBER 21, 2013
With the introduction of the Kindle as a product range, there was a need to train booksellers on how to operate and sell these new devices, so that they could offer the best possible service to customers. The goals needed to include text, images, videos, podcasts, quizzes and assignments and have a star rating system. The Challenge.
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