Rob Hubbard

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Case Study: Waterstones Academy – Goal-Based Learning for Booksellers

Rob Hubbard

With the introduction of the Kindle as a product range, there was a need to train booksellers on how to operate and sell these new devices, so that they could offer the best possible service to customers. The goals needed to include text, images, videos, podcasts, quizzes and assignments and have a star rating system. The Challenge.

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Coactivism – A Learning Model

Rob Hubbard

Spoon feeding such learners, as most elearning packages and training courses do, is counter-productive. Instead younger learners like to try things out, get it wrong, adjust their approach, problem-solve, then draw their own conclusions.