Skilful Minds

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Social Learning, Collaboration, and Team Identity

Skilful Minds

Mortensen and Hinds surveyed twenty-four product development teams, finding that, on average, only 75% of the employees on any given distributed team agreed on who is, and who is not, a member of their product development team. Learning Experience Social Networks Web 2.0 e-Learning 2.0

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Social Media Robots, Personas, and Narrative Gaps in Qualitative Research

Skilful Minds

Back in 2006 I read the following point on Hugh Mcleod's blog, Gapingvoid: "If people like buying your product, it’s because its story helps fill in the narrative gaps in their own lives." 152) rather than the conventional constructs related to demographics.

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Shaping Social Business Ecosystems as Learnscapes

Skilful Minds

The emergence of social media provides people inside and outside organizations with a way to actively speak about, speak to, and engage the product and service offerings of enterprises. Enterprises, on the other hand, listen to, engage, and act on insights gained from social media.

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A Learnability and Experience Design Update

Skilful Minds

Today I ran across this early video from Don Norman on learnability and product design. One of my earlier posts discussed the learnability of a service as a key challenge for experience design. I thought I would share it.

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Customer Competencies, Co-Creation, and Brand Communities

Skilful Minds

Word of mouth communities and networks using social software are increasingly spread over regional, national, and international borders, making them much more important to those who market branded products and services, online and off.

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Ethnography, Globalization, and Experience Design

Skilful Minds

In it I add to points made by Adam Silver, a Strategist at Frog Design, noting that globalization and digitalization in the 1990s resulted in product and service interfaces with more culturally diverse and geographically distributed customers. One of the most visited posts on this blog is titled, Empathic Research Methods and Design Strategy.

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Brand Experiences are for Employees and Customers

Skilful Minds

The topics discussed at Skilful Minds fall in a range of challenges involved in translating strategic business goals, and the complex needs of people, into exceptional experiences, for employees who provide products and services and those who consume them, whether the latter are customers, users, learners, or just plain people.

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