Rob Hubbard

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10 lessons from Design Thinking that can be applied to digital learning

Rob Hubbard

They use the design thinking methodology to design products, services, environments, and digital experiences. If you haven’t heard of them before, they are a design consultancy headquartered in California but with offices throughout the world. We have a bit of an organisational crush on them if we’re honest.

Digital 40
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Case Study: Waterstones Academy – Goal-Based Learning for Booksellers

Rob Hubbard

With the introduction of the Kindle as a product range, there was a need to train booksellers on how to operate and sell these new devices, so that they could offer the best possible service to customers. Many retailers wanting to provide product training would opt for face-to-face training, or elearning courseware plus an LMS.