For example, the Facebook and other communities chapter provides many examples of how to engage with learners, and how to draw them out into conversations. This book review is about Social Media for Trainers: Techniques for Enhancing and Extending Learning by Jane Bozarth. The first thing I want to say is that in my opinion, this book is not just for trainers. If you are trying to move from using social media for marketing to using social media to engage with your audiences, you should read this book. You should also read this book if you are a trainer (or you develop training).

He has been asked to provide his team’s plan for social media. Someone asked me yesterday in a meeting: how many times a day should my people be tweeting?  He was having a hard time wrapping his head around what that meant as far as actual deliverables to expect from his reports, and what outcomes were actually expected of his team. So he asked me: how many times a day should my reports tweet? How often should they blog? He admitted that he didn’t get social media, but he knew he had to include an element of social media in his planning. Is it possible to make a checklist?