Do You Even Need an LMS?

By: Justin Ferriman • August 23, 2017
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You have a training program but are wondering if you should even bother with an LMS. Besides, it would just be one more thing to manage, right?

It isn’t uncommon for people to think that an LMS may be overkill for their needs, and in some ways they may be right.

Let me first say that using a learning management system is not a requirement in any context.

But I would never not use one (pardon the double-negative).

Yes an LMS means a greater time and financial investment. You may even run into technical issues every now and again – but these are minor inconveniences when you consider that an LMS is a critical part of your business.

Let’s Talk About Use-Cases

If you have a business where you sell online courses then an LMS is critical.

Not using an LMS would be like an accounting firm opting not to use financial accounting software. It’s just silly not to.

Your LMS in this context will handle course transactions, enrollments, progress tracking, and earned achievements. Attempting to cobble together something without an LMS would actually be a nightmare.

What about live training seminars?

Yes, an LMS is perfect.

You can use the system to help track and manage the registration. This will also give you the ability to award certificates to these learners, cross-promote other training events, pull reports on the more popular course offerings, and eventually supplement your live training with e-learning options (which if you’re not currently doing then you should definitely start given the direction of the industry).

What if your company sells e-learning training packages but your clients host them on their own LMS.

Yes, you still should use an LMS of your own.

Seeing is beliving so you need to put your courses up on your own LMS so your potential customers can really get a feel for how your courses will look on their own configuration. This also gives you the ability to “make it easy” for your customers by selling them course licenses. This way they don’t have to worry about the technical components if they don’t want to.

To put it another way: if your business has some e-learning or training component then there is a strong argument to be made for using an LMS versus not using one.

The LMS space has come a long way in recent years. Getting started is quite easy even if you don’t consider yourself to be overly technical. Best part is you can start small and grow with your LMS over time as needed.

If you’re interested in a user-friendly system that can do just that then send us a note. We’d be more than happy to discuss your needs.

Justin Ferriman

Justin started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide. He is currently founder & CEO of GapScout. Justin’s Homepage | GapScout | Twitter