Jay Cross

article thumbnail

Showing the value of social media

Jay Cross

Social media generally delivers astounding returns. Draw analogies to what other companies have accomplished with social media: Large company implements an organizational wiki informally. Speed things up? If there’s not an obvious, believable, significant business outcome, pick another project.

article thumbnail

Building the business case for social media

Jay Cross

This is a compelling presentation on many levels. There’s a hell of a lot of content packed into a 4 1/2 minute presentation. The message itself is compelling: listen up, Mr. Executive, you could have your own United Breaks Guitars nightmare. And the presentation is captivating; I couldn’t take my eyes off it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ladder of participation in social media

Jay Cross

Jeremiah Owyang was kind enough to send me his slides from yesterday’s session on Social Media: Hype vs. Reality at Online Marketing World. Here are six levels of participation in social media. I have tweaked the presentation of the information but the findings are Forrester’s. Europe, and China.

article thumbnail

Social Media Camp. San Francisco. Nov 3-4.

Jay Cross

Tags: Just Jay. (..)

article thumbnail

Hot topics in Working Smarter for the past 12 months

Jay Cross

How to use Twitter for Social Learning - Social Media for Working & Learning , March 20, 2010. Twitter as a professional development tool - Social Media for Working & Learning , November 30, 2010. 7 Shifts: The Future of Social Media and Internal Communications - Ross Dawson , August 31, 2010.

article thumbnail

Internet Time Blog » The ladder of participation in social media

Jay Cross

(..)

article thumbnail

Checklist: transforming corporate learning

Jay Cross

recommend software for social networking, content management, video production, and multivariate search as well as fexible, simple systems to administer mandated training. equip the learning & development staff with skills of performance consulting, business analysis, community- building, collaboration, and social media.