E-Learning Provocateur

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20 hot resources for customer-facing social media

E-Learning Provocateur

Someone asked me recently where they can learn more about customer-facing social media; or in other words, social media used to engage externally with customers rather than internally with colleagues. Social Media Club. 7 Australian Social Media Examples & Case Studies. Social Media 101.

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My Twitter hero

E-Learning Provocateur

Soon after, I finally got around to reading 3 Examples of Stellar Social Media Customer Service. Kudos to Pottery Barn’s social media team, but shame on the brand overall. I looked up ANZ Bank on Twitter, but I couldn’t find it. I did, however, find @anzmoneymanager on Twitter. Barnstorming.

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Social media: Prevention is better than cure

E-Learning Provocateur

My previous article, Social media: It’s not about the technology! focused on the internal use of social media by employees to import and share knowledge inside the organisation. This article shifts its focus to the external use of social media by employees to export knowledge outside of the organisation.

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Business applications of Twitter

E-Learning Provocateur

Earlier this week, I attended a Twitter Camp billed Twitter is not for dummies. I had the privilege of facilitating one of the breakout sessions, which focused on the business applications of Twitter. In a nutshell, I see the business applications of Twitter falling into three main categories: 1.

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LATI: A better way to measure influence on Twitter?

E-Learning Provocateur

I’ve never been comfortable with attributing digital influence to the number of followers someone has on Twitter. The longer you have been on Twitter, the more followers you will have collected over the years. For example, I currently have 831 followers and my Twitter age is 2.1

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Boiling the backchannel

E-Learning Provocateur

Another aspect of conferences that I enjoy is the real-time chat on Twitter – aka the “backchannel” When I’m not at the conference, the backchannel clues me in to the key learnings; when I am at the conference, I can peruse the observations of my fellow audience members and share my own.

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Is the pedagogy of MOOCs flawed?

E-Learning Provocateur

Almost immediately after I uploaded this preview to YouTube, someone on Twitter politely challenged me. Her counter argument was that the pedagogical devices that I cited – readings, online discussion forums, social media groups and local meetups – are the same learning and teaching functionalities available in any LMS.

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