Jay Cross

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udemy Course with Marissa Mayer

Jay Cross

In this week’s ExtraCurricular, you’ll learn how to cultivate great ideas from new Yahoo! Her job at the helm of Yahoo! CEO Marissa Mayer, win $1,000 for your best design, and learn how a student just like you is succeeding with what she learned on Udemy. Learn How to Cultivate Great Ideas with Marissa Mayer.

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The Heinz Ketchup Case Study

Jay Cross

The brand managers and UI designers at Google, Yahoo, Facebook, and other consumer web services need to learn this lesson. Then there’s Yahoo’s Flickr. If you suggested changing anything, you failed the test. No change for change’s sake. Don’t confuse the customer. We don’t want New Coke.

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Vote for your favorite learning tool

Jay Cross

Discussion groups (Yammer, Socialcast, Google Groups, Yahoo Groups, Skype chats, etc.). My ten, in no particular order, are: Twitter. Google Hang-Outs. Scoop.it (for curation). My aggregator (WorkingSmarterDaily). Mindmeister (collaborative mind maps). After you vote, check out last year’s winners.

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Future of Media Summit ‘08

Jay Cross

My table of five here at the Future of Media Summit at the Computer History Museum analyzed Yahoo! We looked at Yahoo! It’s $10 billion over the current market cap and we’re skeptical Yahoo! to try out Future Exploration Network’s Strategy Tools. Our advice: take Microsoft’s money.

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How to Design Social Interfaces

Jay Cross

He maintains Yahoo’s design pattern library. Christian Crumlish has a fantastic job. He gets to think about the little things that make the web work that you never have time to think about. Christian teamed up with Erin Malone to write this incredible book just out from O’Reilly.

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Seeing through the crystal ball

Jay Cross

To try to make up for lost ground, Microsoft will buy Yahoo! From an article I wrote in January 2007 : Microsoft hates losing business to upstart Google, first in search, then in advertising, and now threatening the Office monopoly. I guess I’ll have to wait for Wal*Mart to acquire Amazon. More papers and predictions

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The New Capitalist Manifesto

Jay Cross

Incumbents are strugglers like GM, Sony, Yahoo!, Haque’s team contrasts fifteen “insurgent&# companies that embrace at least one of his four 21st century cornerstones with fifteen “incumbent&# companies that are running on yesterday’s rules. Insurgents are swingers like Apple, Google, Tata, Lego, Nike, and Whole Foods.