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Elevate your member education initiatives This eBook will explore: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? You’ll discover why measuring content consumption is pivotal for program success and explore effective tactics to boost overall engagement.
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
The field of project management has witnessed numerous advancements and continuous improvement efforts across various leadership applications and management domains. As organizations increasingly integrate Artificial Intelligence and automation into their models, the interpersonal aspect of project management will gain greater significance. Cultivating Emotional Intelligence requires time, self-reflection, courage, and the willingness to let go of unhelpful beliefs and behaviors.
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Are you using gamification as part of your L&D strategy? SMART! According to multiple studies, gamification strategies have been proven to increase engagement, improve knowledge retention, and get stellar results, but what if your results just don’t hit the mark? According to instructional designers interviewed by The Game Agency, some errors are very common when implementing gamified learning.
Why Upskilling Is On Everyone’s Mind When creating a learning strategy, its easy to get bogged down in the details and not see the whole picture Individual components like onboarding, compliance training, leadership development, and skills development programs can be complex ordeals. Without considering how they belong to the overall learning and development efforts, the strategy can fall apart.
How to Drive More Successful Learning Most business leaders agree that learning and development programs are essential to up-skilling their staff and improving the organization. But even the self-reported success rates of these L&D programs often fall short. Creating successful and sustainable learning programs means adhering to three principles that we’re calling the “non-negotiables” of L&D programs.
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
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