Enhance Your Association’s Online Courses & Cohorts with Mentoring
WBT Systems
APRIL 15, 2024
With remote and hybrid work, people don’t have the same formal or informal mentoring opportunities as they did before lockdown.
WBT Systems
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In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs
WBT Systems
APRIL 1, 2024
Building AI into your association’s practices is a careful balancing act. It makes sense to use AI to automate menial tasks and extend your capabilities.
Market 
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Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024
WBT Systems
MARCH 25, 2024
What goals and concerns are your association peers prioritizing? How does your association’s performance across a range of member engagement metrics compare with theirs?
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Tips for Significantly Enhancing Your Learner Surveys
WBT Systems
MARCH 18, 2024
The odds are good your learner surveys aren’t so good. A harsh pronouncement, but probably true, unless you’re already following the advice of Will Thalheimer, founder of Work-Learning Research.
Survey 68
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What to Consider When Pricing Education Programs
WBT Systems
MARCH 11, 2024
Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off prospective learners, perhaps forever. Too low—you leave money on the table and set a dangerous precedent.
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A Scientific Approach to Education Programs Has a Positive Impact on Learners’ Job Performance & Career Advancement
WBT Systems
FEBRUARY 26, 2024
Why do people invest their time and money in education programs? Because they want to enhance their career prospects by improving their resume and job performance.
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How to Build DEI into Your Association’s Educational Strategy
WBT Systems
FEBRUARY 12, 2024
DEI is a business imperative that’s not going anywhere. But it calls for intentional, strategic thinking and action. You can’t just throw the jargon around.
Strategy 61
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Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials
WBT Systems
JANUARY 29, 2024
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution.
Association 52
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Capture the Loyalty of Young Professionals with Leadership Development Cohorts
WBT Systems
JANUARY 22, 2024
A growing number of associations are now offering cohort programs, according to my unscientific Twitter searches. Leadership development cohorts are especially popular.Why?
Leadership 68
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11 Predictions for Associations in 2024
WBT Systems
JANUARY 1, 2024
Just listen to what we say and you’ll be okay.
Predictions 74
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The 12 Days of Staycation: Read, Recharge and Reset for the Year Ahead
WBT Systems
DECEMBER 18, 2023
Most of us don’t have 12 days off during the holiday season. But that’s okay. Dedicate some of your time off to a staycation.
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Help Your Association’s Grassroots Advocacy Efforts with Member and Employee Education Programs
WBT Systems
NOVEMBER 27, 2023
My trade association co-workers and I hardly saw our lobbyist colleagues when Congress or the State Legislature was in session.
Help 66
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An Awareness Week Brings Attention, Education & Celebration to Your Industry
WBT Systems
NOVEMBER 20, 2023
Did you know it’s World Antibiotic Awareness Week? What’s more, today is World Television Day and tomorrow is World Fisheries Day.
Attention 53
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Increase the Value of Webinars by Delivering More Than Your Audience Expects
WBT Systems
NOVEMBER 13, 2023
If you asked members which of these experiences most resembles your association’s webinars, which would they choose? A. Lecture by a military historian on C-SPAN B.
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Intentional Learning: An Essential for Association Staff, Executives & Volunteer Leaders in Turbulent Times
WBT Systems
NOVEMBER 6, 2023
Can you believe only 55 days remain in 2023? Any day now, we’ll start seeing articles about trends and predictions for 2024.
Association 52
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CSR-Sponsored Education Programs Help Your Association Achieve Mission & Revenue Goals
WBT Systems
OCTOBER 9, 2023
Sponsorship practices are changing in the association community. Many associations now arrange year-round revenue partnerships instead of finding sponsors for individual events.
Association 52
52 
The Pros and Cons of Recording an Event
WBT Systems
SEPTEMBER 18, 2023
Recording an event—or not—is often an automatic action. Maybe your association always records educational events and shares the recording with attendees or sells it later. Or you rarely do because of the expense.
Association 61
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Why Your Association Should Get into the Microcredentials Business
WBT Systems
SEPTEMBER 12, 2023
Given the demands any project puts on an association’s limited resources, there better be compelling arguments for pursuing a new line of business.
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Join the Coalition Supporting the Use of 529 Savings Plans for Association Credentialing Programs
WBT Systems
SEPTEMBER 4, 2023
Higher education has been under siege for their expensive degree programs with questionable real-world ROI.
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108 
Microlearning Programs for Ambitious Professionals Who Lack the Time and Headspace for Learning
WBT Systems
AUGUST 28, 2023
What’s the biggest obstacle between your members and your educational programs? It’s a perceived lack of time.
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What Association Education Teams Need to Know about Membership Trends
WBT Systems
AUGUST 21, 2023
Every year, we see the release of more and more research reports in the association space.
Association 98
98 
Management Training Programs Help Fill the Leadership Pipeline for Member Companies and Your Association
WBT Systems
AUGUST 7, 2023
Associations thrive when their member companies are strong, growing, and prospering. But in some industries, employers have trouble cultivating and keeping talented professionals.
Association 52
52 
Inspire Members & Volunteers with a Life-Changing Massive Transformative Purpose
WBT Systems
JULY 31, 2023
How many members can recite your association’s mission statement? What about staff? Mission statements are the result of lengthy deliberation and wordsmithing.
Change 75
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Increase Member Engagement with the Help of Online Education Programs
WBT Systems
JULY 24, 2023
When our parent company ASI surveyed association executives for the 2023 Membership Performance Benchmark Report, member engagement was the biggest issue keeping execs up at night. No surprise.
Help 52
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19 Ways to Make Asynchronous Online Courses More Engaging and Effective
WBT Systems
JULY 3, 2023
When taking an online asynchronous (on-demand) course, learners don’t have to worry about sticking to a schedule if travel or work gets in the way.
Asynchronous 57
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Professional Development as an Employee Retention Strategy for Your Association
WBT Systems
JUNE 26, 2023
Employee retention is an ongoing issue for associations.
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How Association Professionals Are Using ChatGPT—and Related ChatGPT Musings
WBT Systems
JUNE 19, 2023
In early March, we published our first post about ChatGPT. Since then, I’ve heard many association professionals discuss how they’re using ChatGPT.
Association 96
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What Associations Need to Know About Launching a Podcast
WBT Systems
JUNE 12, 2023
Do you listen to association-focused podcasts? You might know about Leading Learning podcast from Tagoras because it's mentioned frequently on this blog, but there are plenty more.
Podcasts 98
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What Can You Learn from Learning Analytics?
WBT Systems
MAY 29, 2023
Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere.
Analytics 113
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Free Education Programs for Members: A Valuable & Tangible Membership Benefit
WBT Systems
APRIL 17, 2023
During the pandemic crisis, associations offered free education to help members quickly expand their skill set. But that membership benefit came to an end in the return to “normal.
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Add Coaching Sessions to Online Learning Programs for a Market Advantage
WBT Systems
APRIL 3, 2023
Until recently, executives or aspiring leaders were usually the only people you knew who worked with coaches, but that’s changing.
Coaching 74
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How Associations Can Help Women Overcome Workplace Challenges
WBT Systems
MARCH 20, 2023
Despite decades of progress, women still only occupy a quarter of C-suite positions in the U.S. Only 12 women headed Fortune 100 companies in the year ending in June 2022, the same number as the year before.
Association 121
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A Justification Toolkit Helps Persuade Employers to Pay for Learning
WBT Systems
FEBRUARY 13, 2023
As long as the economy’s direction is uncertain, some employers will be reluctant to spend money on their employees’ professional development. Short-sighted, I know.
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Vendor Member Education: Teach Industry Partners How to Get More Value from Membership
WBT Systems
JANUARY 30, 2023
Soon after a new vendor member pays their dues, they receive emails asking them to spend even more money with the association. Upgrade your directory listing! The advertising deadline is coming up!
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How to Sell Education to Hard-to-Reach Employees of Member Companies
WBT Systems
JANUARY 23, 2023
Associations have a hard time making employees of member companies aware of and interested in their education programs.
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How Your Association Can Prepare for the Unpredictable Chaos of BANI
WBT Systems
JANUARY 16, 2023
Given the pandemic, political divisiveness, weather crises, and economic doom and gloom, it’s no wonder many of us have a hard time “seeing our world in anything other than an apocalyptic frame… because other…
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Recession-Proof Your Association’s Learning Business
WBT Systems
JANUARY 9, 2023
“Learning business” is the phrase used by Tagoras to describe organizations that deliver adult lifelong learning, continuing education, and professional development.
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