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Gen X + Gen Y: A Perfect Marriage?

CLO Magazine

Forrester Consulting conducted a “ Social Technographics &# study commissioned by Citrix online in 2010 to examine the use of social media and networking in the workplace. Surprisingly, the results showed that Gen X, not Gen Y, are the leading users of social media for business purposes: Gen X workers – and not those in the younger Gen Y generation – make up the majority of those who use social networking for business, followed closely by boomers aged 55 and older.