The key to understanding what’s going on

Jay Cross

Extreme swings toward technology and institutions were Taylor’s Scientific Management, robber barons, Business Process Reengineering, and narrowly-defined eLearning (removing all the people to make it work.) In yesterday’s presentation for Collaborative Learning 04, we asked “In business culture, where’s the pendulum this year?&#. That observation is from 2004. The eBay model for feedback may be relevant beyond the online auction business.

Co-creation

Jay Cross

And he’s about to contribute another important idea to business. Krishnan; Prahalad and Krishnan are professors at the University of Michigan’s Ross School of Business. Sunday, December 26, 2004. groupware. ( Fortune Magazine ). The Times of London calls C.K. Prahalad “the No. 1 most influential management thinker in the world.&# I wouldn’t argue. The buzzword you’ll be hearing and using a lot more is “ co-creation.&#