Measuring Your Association’s eLearning ROI

Association eLearning

There is a lot of talk about the return on investment (ROI) of eLearning within the corporate training and development world, but less emphasis is put on this performance indicator in the association space. Before we get into the specifics of how to measure your association’s eLearning ROI, let’s take a minute to understand the definition of ‘Return on Investment – ROI’ and the formula used to perform the calculation.

ROI: E-Learning on a Shoestring

Kapp Notes

I talk to many clients who wonder how they can afford to develop and deliver e-learning when budgets are being cut, staffs are being reduced and the cost of e-learning development software keeps rising. One answer is the work done by Jane Bozarth. She has written a book titled E-Learning on a Shoestring which describes how you can implement low cost solutions to cover basic e-learning needs.

ROI 100

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

ROI: Should You Host The LMS or Let the Vendor

Kapp Notes

There always seems to be a debate about whether or not an organization should host a Learning Management System (LMS) application internally or externally. There are arguments on both sides. An informed client needs to consider costs as well as some questions about the ability to host internally. I have to admit, I lean toward having a vendor host the solution. Here are the list of questions to consider. What internal resources will be dedicated to the LMS and at what level?

Measuring Success (ROI) of a Training MOOC, Part 1

Your Training Edge

Identifying a meaningful way to measure the value of MOOCs in organizations is complicated by the difficulty of measuring the ROI of training programs in general. According to a 2006 report by Bersin & Associates , organizations feel that the number one most important thing to measure is how training programs impact employees’ jobs and the business, but less than 10 percent of organizations actually measure these outcomes.

ROI 118

Knowledge Management Core Issues

Tony Karrer

Not many firms recognize or care about sub-optimal performance in this area - the results you see, are diffuse, obtuse and difficult to fit into classic ROI models. Tacit knowledge discovery is tedious, slow and difficult - most firms shy away from allocating resources to projects dealing with intangibles, where outcomes are unknown and ROI is hard to prove.

First Time Visitor Guide

Tony Karrer

Point Solutions vs. Suites and Composition Facebook Facebook as a Learning Platform Facebook Platform Other Popular Articles Horizontal Learning Web 2.0 - Consumer vs. Enterprise Use Video Format Comparison - Flash - WMV - Quicktime - Real eLearning Defined ROI and Metrics in eLearning eLearning Design - Posts about Designing eLearning Significant Work Needed to Help Instructional Designers Is Your eLearning Broken?

Guide 101

Informal Learning Blog » Get them to RTFM

Jay Cross's Informal Learning

Imagine a course that "just" got students to get the quiet people talking

The Learning Circuits

Yet I would imagine that the results from the application of the content would improve employee satisfaction ("My boss heard my great idea today"), innovation ("Let's try things differently"), and have a tremendous ROI. Imagine a course that "just" got employees to get the quiet people talking at the right time. And I mean really applying the skill on a near daily business. Imagine that an employee is increasingly uncomfortable in a conversation until everyone has chimed in.)

ROI 40

Learning from Fox News

The Learning Circuits

My sense is that even though the ROI of such a program would be through the roof, most training people are so uncomfortable with the negative press that they would not want it in their portfolio.

News 40

Firing Students

The Learning Circuits

But if students weakly approach a course, they go through the motions but don't push, then that messes up any ROI and evaluations. When should instructors fire students (ask students to no longer participate)? This is a more challenging issue in the corporate and government world, where training is more thought as a service, or a requirement, than the academic. This gets more interesting when simulations are introduced, and there is real work required from a student, not just showing up.

Breakthrough eLearning: Budget Blues: Get it Right the First Time

Breakthrough eLearning

Theoretical ROI calculations will never replace real metrics based on real experience as a basis for budgeting.

Breakthrough eLearning: We Need More Talented Jugglers

Breakthrough eLearning

RFP 41

Breakthrough eLearning: Where is Everyone?

Breakthrough eLearning

Breakthrough eLearning Reflections on how to break through some of the barriers that prevent the achievement of excellence in eLearning.The 5-E Framework: Establish Value / Effect Change / Engage Stakeholders & Learners / Experiment / Evaluate Results Thursday, August 17, 2006 Where is Everyone?

Breakthrough eLearning: Compliance Training: Going Through the Motions

Breakthrough eLearning

False ROI Unfortunately, too many companies approach compliance training in a perfunctory manner. It can lead to a false return-on-investment (ROI). This is why our formula for ROI looks like the one noted at the top of this posting.


eLearning Evangelist

And COSN has been focused on Total Cost of Ownership and ROI for technology. I was at the COSN conference this week. I was on a panel to talk about the Learning Spaces 2010 report from the Emerging Technologies Committee. I was the project manager for that report.

Learning as Art - the dream, the reality

Corporate eLearning Strategies and Development

The typical kind of ROI discussion - and that is when I really started to think that maybe the value is just in doing it - that right now, it isn't any better but the fact that we can do it leads to the idea that maybe we have to do it in order to get to that next step." Some times there is no immediate ROI, just a gut feeling. Mark Oehlert is going through a metamorphasis, "noodling out" the idea of Learning as Art in his head and on his blog.

NETg 32

Long Live Your Education Sessions: How To Repurpose, Repackage and Reuse your Training Materials

Association eLearning

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. The following is a guest post from Tom Morrison , an association CEO, professional speaker and recipient of The Florida Society of Association Executives’ Association Executive Member of the Year Award for 2012. He is passionate about helping associations achieve true transformation for the future and build a REVOLUTION!

Is this thing on? Tips for measuring course effectiveness and return on investment

Obsidian Learning

Determination of Return On Investment , or ROI. Kirkpatrick and Kirkpatrick (2006) compare it to measuring customer satisfaction and note that when learners are satisfied with training, they are more motivated to learn. More specifically, Level 3 evaluation measures how much transfer of knowledge, skills, and attitudes has occurred as a result of training (Kirkpatrick & Kirkpatrick, 2006, p. ROI Results Evaluation. 2006). New post Is this thing on?

Ratio 63

How do you measure how training creates value? – The 7 learning principles

Learning Wire

ROI. It looks pretty easy when presented like this, but in fact while 90% of companies assess satisfaction, only 2% assess ROI (Wargnier). Phillips, 2006). Following our previous article about the 7 learning principles of an impactful digital learning , we’re exploring each month one of them. Let’s begin with the evaluation of learning. Why evaluating? How does it work?

Pick of the month: October 2012

Jane Hart

There’s not data to support social learning, and no way to show ROI. “When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated. Today I am in Toronto, Canada where I am speaking at the CSTD conference tomorrow.

Hot Topics in Training

Tony Karrer

Last year, I did Hot Topics in Training - A Crude (but mildly interesting) Analysis where I analyzed the topics at Training 2005 and Training 2006 to determine what topics were emerging and fading. As a speaker and someone expected to have a pulse on what's happening, I thought this was mildly interesting. So, I'm doing it again this time based on the topics in Training 2007.

How microlearning can result in deep learning

Ed App

Content that is tedious and doesn’t hold consistent relevance is notoriously low ROI. One of the simplest ways to raise the ROI of face-to-face learning interactions is to use a microlearning component as a primer. 2006). The Greek philosopher Plato once declared that ‘knowledge is the food of the soul.’ Classical philosophy posits that any meaningful learning must combine an existential knowledge of the self alongside the cognitive domain.

6 Training Trends for 2018 (and 3 you’re still not doing right)


Demonstrating ROI continues to be a challenge, yet the C-suite demands it. Quantitative ROI data is still roughly five years off, but qualitative data is readily available now. The high cost of employee turnover , as well as the potentially brand-impairing effect of excessive customer service complaints, are strong arguments supporting the qualitative ROI of your training budget. #6: Save the Date.

Let's stop pretending

The Learning Circuits

Let's stop pretending that what you're collecting with your LMS has a lot to show in terms of learning analytics, ROI, or business intelligence. Let's stop pretending that this game from 2006 isn't more engaging than a fair lot of serious/educational gaming. I think I may have mentioned this before, but I work with researchers - people who spend time living in data and coming up for air only when they have actionable insights in tow.

Line managers – gotta love them

From the Coleface

Since 2006 Charles Jennings (former head of L&D at Reuters) has talked about the “conspiracy of convenience” which has evolved to mean that line managers opt out of enagaging with L&D. It’s should be a fairly straightforward relationship – L&D need to know that what they’re offering is relevant and produces enough ROI for the firm.

Backward Planning - Identifying Business Impacts

Big Dog, Little Dog

Yet linking learning initiatives to other business units is normally one of the activities that learning designers spend the least amount of time on (Trolley, 2006). 2006). 2006). If we learn how to do something, we have the capability to perform in a new way.

E-Learning Q&A November Issue

eLearning 24-7

In this riveting issue we will be covering the international e-learning scene, my State of the Industry LMS Report – specifically the Top 50, LMS ROI, e-learning costs and web conferencing. around 2006, although some companies still use them today. Before we can purchase a LMS, my boss wants to know what is the ROI? A: Rule #1 There is no such thing as ROI when it comes to training (despite our best efforts).

Issue 64

eLearning Topics

Tony Karrer

Back in 2007, I pointed out various aspects of what I was seeing: strategy/strategic and performance are back as topics after dropping way down in 2006 surprisingly trainer is also back, you would think in the age of eLearning 2.0 2006 2010 2007 Does the associated years for SharePoint suggest it's a technology for the future? roi - old enterprise – future and old games – still popular This is definitely something that I'll be using as I go forward.

eLearning Trends to Follow in 2015 (Part 1)


But learners remember 90% “if they do the job themselves, even if only as a simulation ( report from the 2006 Summit on Educational Games by the Federation of American Scientists ) A lmost 80% of the learners say that they would be more productive if their university/institution or work was more game-like. ( TalentLMS survey ) A lmost 90% of users find online competitions fun, but 60% of them point that it’s only fun sometimes.

CLO Competencies: The Path for Future Learning Leaders

CLO Magazine

This From the Vault article was originally published on in July 2006. Another area that was considered important for the future CLO was knowledge of and experience with day-to-day general management activities such as business-case development, operational planning, financial planning, budget management, personnel management and ROI calculation. These include a general knowledge about levels of evaluation, ROI, scorecards and dashboards.

CLO 58

Learning During Times of Growth

CLO Magazine

This From the Vault article was originally published on in April 2006. . Although financial scrutiny remains, an executive mindset focused on both operational rigor in learning and ROI is part of the “new normal,” and many learning executives are reinvigorated about their jobs and the contribution their learning organizations can make to their companies’ efforts to increase market share and shareholder value.

Sales 40

Cammy Beans Learning Visions: e-Learning Guild Synchronous Learning Systems

Learning Visions

Steve: People who deliver synch learning through LMS consistently report better ROI and satisfaction than those who dont What approaches to training are people using right now within their organizations? hosting in-house) report a better ROI.

Cammy Beans Learning Visions: Learning Myths with Dr. Will Thalheimer

Learning Visions

We have to measure ROI. Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff. Friday, January 23, 2009 Learning Myths with Dr. Will Thalheimer Another lunchtime webinosh with Dr. Will Thalheimer. The topic today: Myths the business side has about learning. But first, the news. Learning News Inaugural oath flub. Justice Roberts tried to administer the oath from memory. He should have had a job aid. Next Brown Bag will be Friday February 6th.

Moodle 116

Cammy Beans Learning Visions: Defining an e-Learning Strategy: Planning the Kickoff

Learning Visions

Financial benchmarking to create an ROI statement Technology infrastructure Content specifics Ask for Help Id done all this research and had a general sense of what to do. Financial/ROI -- current training- and technology-related costs.

Effective Learning – Musings from the UnConference

Learning Cafe

Not all participants at the Session were familiar with the Kirkpatrick Model (4 levels – Reaction; Learning; Application; Impact) of Evaluation, or the 5th level (ROI) discussed by Phillips and the 6th (Sustainability) and 7th (Sharing the Benefits) levels put by Rylatt. Zamarian, L; Siedentopf, C; Koppelstätter, F; Benke, T; Felber, S; Delazer, M (2006).

Cammy Beans Learning Visions: e-Learning Guild Mobile Learning Report

Learning Visions

Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff. Wednesday, August 29, 2007 e-Learning Guild Mobile Learning Report The e-Learning Guild presentation of the most recent 360 Research Report on Mobile Learning.

Cammy Beans Learning Visions: Instructional Designers: Do You Have a Degree in ID?

Learning Visions

In the corporate world I learned that reputation, ability (work produced), and ROI counts for a lot more than a piece of paper and knowledge of field specific terminology. Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff. Friday, November 02, 2007 Instructional Designers: Do You Have a Degree in ID? Clive Shepherd posted today about a dinner conversation he had with Cathy Moore.