The Psychology and Neuroscience of the Underdog Effect: Why We’re all Leicester City Football Fans!
Learningtogo
MAY 3, 2016
“ The Underdog Effect ” was published in the Journal of Applied Psychology in 2008. This self relevance is a critical piece to understanding the psychology of the Underdog Effect. Another study looked at the underdog effect from the aspect of fairness. Empathy and Oxytocin play a part.
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