Kirkpatrick’s Four Levels of Evaluation
JUNE 26, 2013
As per the model, evaluation should always start off with level one, followed by levels two, three, and four if time and budgets permit. Since Kirkpatrick stated his original model, other theorists like Jack Phillips, have referred to a fifth level, namely, Return On Investment (ROI). It was while writing his thesis in 1952 that Donald Kirkpatrick became interested in evaluating training programs.