Return on Intangibles
OCTOBER 6, 2013
This article appears in the October 2013 issue of Chief Learning Officer. Simply this: Because knowledge has become the single most important factor of production, managing intellectual assets has become the single most important task of business.”. That’s why Return on Intangibles is the most important metric in the CLO’s toolkit. When I attended business school in the seventies, nobody had this anomaly figured out. The business is headed down the tubes.