Ecommerce: One Size Does Not Fit All
The Performance Improvement Blog
DECEMBER 3, 2013
Why do online shopping experiences have to be so difficult? It’s as if companies forget everything they know about customer service when they build a Web site. A New York Times article about online books quotes Peter Meyers, author of “Breaking the Page,” as saying: A lot of these [Web-based] solutions were born out of a programmer’s ability to do something rather than the reader’s enthusiasm for things they need.