Customer Satisfaction: Gaming the System
The Performance Improvement Blog
DECEMBER 10, 2013
When it comes to measuring customer satisfaction, managers are gaming the system. They are advising customers to answer survey questions in a way that makes the manager look good, i.e., a rating of 5 on a 5-point scale. Rather than trying to improve the customer experience, they are trying to improve their scores. Sometimes they understand what customers mean by a particular rating and sometimes they don’t. Customer Service Run Amok.