ROI: It’s All About Proximity

CLO Magazine

I’m not saying training does not contribute to a learner’s on-the-job performance, but in the sense of measuring a Kirkpatrick or Phillips level 4/5 impact, we all know “contributing” is not a strong word. The next fair metric related to training is knowledge gain. Both of these measures fall comfortably within level one and two, and because of the proximity and intent of training, are fair metrics to gauge training effectiveness.

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Weighing the Options: Different Schools of Thought

CLO Magazine

Jack Phillips, chairman of ROI Institute Inc., a learning metrics and measurement consultancy, is a proponent of this approach. Phillips, who started the ROI Institute in 1993 and has written a number of books on the subject, adds a fifth level, return on investment, to the taxonomy. To measure level 4, or impact, Phillips said learning leaders take the predetermined outcome measure. Next, Phillips said the company would determine the lifetime value of a new account.

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Putting Thought to Work: Evaluation in Practice

CLO Magazine

The company organizes its learning evaluation data using a tool, Metrics That Matter, from KnowledgeAdvisors that connects directly to its learning management system. Managers input progress measures into the LMS, which streamlines the data to Metrics That Matter. Then she said the tool automates levels 1 through 5 — including the Phillips ROI model — to help learning leaders report and analyze the data.

Three Challenges Faced by Today’s L&D Leaders

Your Training Edge

Rob Brinkerhoff, a professor at Western Michigan University and thought leader in the field, puts that number 80 to 85% (Phillips, 2016)! In a 2008-2009 study, Jack and Patti Phillips surveyed the CEOs of Fortune 500 and large, private-sector employers. Jack & Patti Phillips, Measuring What Matters: How CEOs View Learning Success 2009). 2013) It Doesn’t Matter How Good Your Training Is. Phillips, Jack & Phillips, Patti. Phillips, Ken.

Building a Better Working World

CLO Magazine

Building a better working world — this is EY’s ultimate purpose, one it works to espouse through its Vision 2020 strategy launched in 2013. From left: Simon Berridge, Jan Cannon-Bowers, Christiana Zidwick, Brenda Sugrue, Eric Ellefsen, Shawn Phillips. New and redesigned programs doubled business metrics, including revenue and client satisfaction.

What is stopping companies from measuring learning: Skillsets, datasets, toolsets or mindsets?

Xyleme

By adapting our language and perspective to integrate terms like traffic, bounce rate, conversion, time on site and social sharing into an L&D context, we create a dynamic system that uses data to drive smarter decision-making and draw on accurate metrics for more actionable insights. According to Deloitte''s most recent research, annual spending on corporate learning increased 15 percent in 2013 , reaching more than $70 billion in the U.S.