article thumbnail

Video Statistics, Habits, and Trends You Need To Know [New Research]

TechSmith Camtasia

53% of people reported watching 2 or more instructional videos per week (up 89% compared to 2013) 52% of viewers prefer instructional and informational videos between 3-6 minutes in length. This is up from 45% in 2016 and up from 28% in 2013. Use an engaging speaker or voiceover to present the topic with passion and excitement.