The Psychology and Neuroscience of the Underdog Effect: Why We’re all Leicester City Football Fans!
Learningtogo
MAY 3, 2016
Soccer”) team clinched the 2016 Premier League Championship title. “ The Underdog Effect ” was published in the Journal of Applied Psychology in 2008. This self relevance is a critical piece to understanding the psychology of the Underdog Effect. Empathy and Oxytocin play a part.
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