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The “wink of knowledge” here is that restaurant may not serve Coke products, and the person is fine with whatever type of cola beverage is available, but their asking, they are referring all types of cola as a “Coke” In many places here in the states and even in Canada, I’ve heard people asking for a Kleenex, when in fact, they want tissue paper. There is an old story about branding. It goes something like this.