The increasing use of the Internet and the easy availability of smartphones have changed the way people search for, access, and consume content. Besides, external and internal links are added to the content, allowing students to search for additional information either to clarify their doubts or learn more about the subject. Publishers can further enrich their etextbooks by adding social media features, thus opening windows for conversations with a wider audience. MORE

By using advertising dollars to promote your content, you can get it in front of more people more quickly. Here are the top ones you should keep in mind: Google Ads: Formerly AdWords, Google Ads are the simple text-based advertisements you see when you search for things on Google. A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword. MORE

It’s a free tool with hundreds of templates for creating logos, infographics, brochures, social media posts, emails, newsletters, and other tools that you’ll need. Buffer – For Social Media Management. Google My Business – For Local Search. MORE

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. . 4) Use Video on Social Media. MORE

This could involve things as simple as reaching out to your customers to encourage them to leave a good review, to widening your content net so that you cover more platforms, and reach more people. The opposite is to be proactive, which means you’re actively searching our negative reviews, areas for improvement, and doing your best to reach out to unhappy clients and customers. People love to see businesses that are approachable and personable. MORE

Choose a boring title and people will pass over your course in favor of something that sounds more exciting. A good course title does more than just tell people what your course is about. The answer is that you need to know exactly which group of people you are planning to target as students for your course. Are they older people who want to start an online business but don’t know where to start? Google displays only 50-60 characters in its search results. MORE

It’s a free tool with hundreds of templates for creating logos, infographics, brochures, social media posts, emails, newsletters, and other tools that you’ll need. Buffer – For Social Media Management. Google My Business – For Local Search. MORE

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. . 4) Use Video on Social Media. MORE