Resources

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

ZoomInfo

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

ZoomInfo

Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

Digitizing Logistics: Harness the Power of Data in 4 Steps

ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

How Do You Measure the Success of Enterprise Learning?

As the learning industry matures, one question comes up time and time again in our conversations with customers about their learning programs: “How do we measure the business impact of extended enterprise learning initiatives?”. With our experience across multiple learning segments, from professional training and customer education to partner enablement and more, we’ve isolated three key pillars that describe the value of customer learning alongside real-world examples.

Create big or small video conferences anytime, anyplace with Digital Samba

Digital Samba is a feature-rich video conferencing software solution for meetings, webinars, team collaboration, education, software development and more.

Recovery Recruiting Toolkit: How to Survive Hiring in 2022

It’s no secret that hiring in this tight labor market is tough. Candidates are in control, salaries are skyrocketing, and let’s hope the work you need can be performed by someone at home in their pajamas. In short—recruiters and TA leaders need some support heading into 2023. We’ve been in the trenches with our talent acquisition leaders every day, and we’ve put together an e-book made up of our most-downloaded resources on lessons-learned in these trying times.

How to Build a Knowledge Base with LMS for Advanced Learning Outcomes

Creating a knowledge base using LMS is an optimum learning solution that paves way for knowledge generation, organization, distribution, and assessment, all possible on a single platform. It can further be used to conduct learning and development programs in organizations to impart 360-degree information at ease. Learn more in this article from Megha Adityan or Vtiger CRM.

How Investing in Online Training Can Cut Costs and Increase ROI

Dive into a explanation about the financial benefits of eLearning and how it can save businesses money by cutting costs and increasing ROI.

Remote Learning Implementation Guide

Learn from anywhere with this handy remote learning implementation guide, which makes it easier to onboard, train, or check up on workers remotely.

A Guide to Online Manufacturing Training

Incorporating an all-encompassing training system is a key way to help white and blue collar workers alike, allowing you to deliver higher-quality training that will bring your employees to an increased standard while lowering the skills gap.

The Ultimate Guide to Custom & Off-The-Shelf Training Content

Each company’s training needs are different – this eBook will help you navigate the waters of custom and off-the-shelf training content. Soon, you’ll have both resources and applicable knowledge to continue your training journey.

Free Online Training Content You Can Use Immediately

We'll teach you how you can start by showing you best practices so you can get the process going as painlessly as possible. There are also links to free PowerPoint and PDF templates, which can expedite the creating quality training content process.

Employee Onboarding: An In-Depth Look From the Perspective of Trainers, Learners, and Internal Teams

When you're launching an onboarding course, you will need the participation, buy-in, and support of many different groups of people. Learn who they are and how they can help with this free eBook!

How to Choose a Training Platform With a Superior Employee Experience

There are over 800 LMSs in the training industry, so it’s no wonder that choosing the right training platform can be difficult. We’ll go over specific and actionable steps you can take to select the correct training provider for your organization.

Increasing Equity and Access: A Canvas Case Study of Virtual Arkansas K-12

Virtual Arkansas, a fully online school, had a mission to provide high-quality courses in rural and urban areas throughout the state. How would they simplify content creation while enhancing learning? Discover 3 key insights to transform your classrooms.

Personalize Your Employee Training with Adaptive Learning

While you may not be familiar with the term “adaptive learning,” it is very likely you have encountered this type of learning experience during your lifetime. But what does it mean? And how can it apply to safety training? Download this short article to learn how adaptive learning helps with knowledge retention, what role branching logic plays in learning and how this educational style can be used to expand and improve your safety training program.

The 5 Stages of Account-Based Marketing — and How to Win Them All

ZoomInfo

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

16 Go-to-Market Plays for Your Entire Sales Funnel

ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.