Featured Customer: Gretchen Rubin

By: Rachel Kolman December 1, 2022
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This month’s LearnDash customer spotlight is Gretchen Rubin – a writer, podcaster, and motivational influencer looking to examine our everyday happiness. 

Gretchen is a writer with a curiosity for human nature. After starting her career in law, she realized she wanted to be a writer while clerking for Supreme Court Justice Sandra Day O’Connor. With four published books to her name, she’s known for her ability to distill and convey complex ideas with levity and clarity.

As the founder of The Happiness Project, Gretchen Rubin has helped create an ecosystem of products and tools to help people become happier, healthier, more productive, and more creative. Part of that ecosystem includes a sequence of courses offered – all built with LearnDash, of course. 

Let’s look at how Gretchen integrates her LearnDash course offerings into her brand and business. 

An Engaging Homepage with Multiple Calls-to-action

When you land on the website’s homepage, you’ll find a well-sectioned site covering Gretchen’s various offerings as you scroll. Her buttons encourage you to “read, listen, learn” as you interact with her site. A sticky navigation bar ensures you never get too lost and know how to locate the most relevant information.  

Enticing course offerings 

Exploring Gretchen’s books takes you to a call to action to sign up for a course. All course offerings live at courses.gretchenrubin.com. Right away, you’ll see her signature course advertised above the fold, ensuring the “enroll now” CTA is noticeable. Gretchen’s three other courses are displayed under her feature course, ensuring folks can learn a bit more about each one before purchasing.  

Each course has a carefully-outlined “Learn More” page to prepare future learners for the course contents. Gretchen lets you know the number of lessons in each course, what you can expect as an outcome of the course, and even offers testimonials from former students. This is a great strategy for anyone selling courses, as it promotes confidence in the buyer without having to give away a free sample lesson.  

A WooCommerce Shopping Cart

Gretchen draws users to her shopping cart with a “enroll now” call to action button. From there, Gretchen’s website makes an excellent example of the LearnDash WooCommerce integration. On the checkout page, it’s a simple process of name, email, and payment to gain access to a course. 

Gretchen is taking advantage of WooCommerce’s coupon features to offer an automatic discount to customers at checkout. Gretchen shows the discount amount next to a crossed-out full price to entice hesitant folks to take the plunge. 

The LearnDash WooCommerce integration provides flexibility for selling your courses. WooCommerce works with dozens of payment gateways, and there’s a WooCommerce extension for nearly any type of ecommerce functionality you can think of. 

You should consider using the WooCommerce for LearnDash integration if you want full control over the checkout experience, if you sell physical products with courses, if you want to control the emails sent to course enrollees, or if you want to use a payment gateway other than Stripe, PayPal, Razorpay, or 2Checkout.

Monetize Your Expertise with LearnDash 

Gretchen Rubin uses LearnDash to monetize her expertise, and you can too! There are a variety of ways to utilize LearnDash on your website.  How can LearnDash help you achieve your education goals for your students, company, or product? 

Want to take LearnDash for a test drive? You can experience LearnDash from a learner’s or a course creator’s perspective in our free demo.

Rachel Kolman

Rachel Kolman has over 10 years of experience writing and editing for a variety of clients and brands. She is passionate about education, social change, pop culture, and video games. She lives in Seattle, WA with her husband and two cats.