How Is Digital Transformation Shaping Customer Experience?
JUNE 11, 2019
Today we feature insights about customer experience from Daniel Newman , Principal Analyst at Futurum Research and CEO of Broadsuite Media Group. Some organizations assume that digital transformatio n is about efficiency – saving time and money, beating competitors to market or snagging customers with fancy apps. As I’ve often said, digital transformation is about one thing – creating business value by improving customer experience.