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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ― one of the most successful authoring tools ever created.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ? Authors tend to do what tools make easy.

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In Memory – Corporate Instructional Designers

eLearning 24-7

The dominating authoring tool by far, was Authorware. Authorware usage and fan base made Storyline supporters and usage look like a rock stage at a state fair. There are even fans today of Authorware, who if it was still around, would bounce right into it. Other course authoring tools started to appear right after Authorware.

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Lessons from the past

dVinci Interactive

Other technological improvements followed rapidly – Windows 95 was a game-changer, as was the introduction of the PC authoring system Toolbook along with cross-platform tools like Director and Authorware. Back then there were no instructional models to follow like ADDIE, Kemp, Gagne, Bloom, and Mager.

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People that inspire me: my 5 eLearning heroes

Challenge to Learn

He is also the one that made agile e-Learning development main stream with his book Leaving ADDIE for SAM. ADDIE is the ‘old’ approach of building eLearning through the so called waterfall model, Sam use agile principles that come out of the world of software development. There is nothing like it. But that is not all.

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History of the LMS

eLearning 24-7

The majority of people creating the courses used authoring tools, such as Authorware (difficult to learn, but robust), Dazzler Max (I used it, learning curve though), Lectora (difficult to learn) and many others that existed then. Everyone I knew, followed the ADDIE approach. Instructional design was actually being used.