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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You were part of many studies conducted to evaluate the effectiveness of e-learning to change behavior. It’s not that difficult.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You were part of many studies conducted to evaluate the effectiveness of e-learning to change behavior. It’s not that difficult.

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Wanted – Instructional Designer

eLearning 24-7

How many of you, are familiar with terms such as ADDIE? Anyone who used Authorware can attest to that. PowerPoint being used as an authoring tool, is one of the biggest problems in the content development industry, especially with consumers. Ask them if they know what ADDIE stands for? Ever heard of a flower?