If Not ADDIE, Then What with Michael Allen #astdtk13
JANUARY 30, 2013
ADDIE (Analysis, Design, Develop, Implement, Evaluate) – it just wasn’t good enough for him. He used to teach ADDIE with confidence. But we’re pressed to produce a product that changes behavior and creates organizational impact – and do it on time and budget. ADDIE’s origins – by the armed services when they needed a cookbook to create a lot of instruction fast by people without a lot of instructional knowledge. ADDIE is too content-centric and not learner-centric.