ADDIE Kirkpatrick Metrics Phillips 
Jay Cross
OCTOBER 16, 2011
It replaces the inward-looking mumbo-jumbo of Kirkpatrick and the Phillips with business measures. “Nobody cares about internal metrics.” This is a framework for reporting the business results of learning in a rigorous, structured manner. On the surface, this looks great. They fed us issues on paper.
Convergence Training
SEPTEMBER 14, 2020
One of those, and in fact the most commonly known one, is ADDIE. ADDIE is an acronym that stands for each of the steps of the model–analyze, design, develop, implement, and evaluation (or you might see it listed out as analysis, design, development, implementation, and evaluation). What Is ADDIE and What Does It Stand For?
Expert insights. Personalized for you.
43 
Let's personalize your content