Social media: It’s not about the technology!
MAY 3, 2010
As an enterprise, Acme Corporation is “dipping its toes into social media. It might be said it’s adopting a cautious, almost experimental approach to the concept. Field Of Dreams was just a movie. To achieve the critical mass of users and ongoing participation rate required for ROI, you need to adopt a complementary top-down approach. social media enterprise 2.0 informal learning participatory culture web 2.0