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Why Corporate Training is Broken And How to Fix It

Jay Cross

Training departments are no more at fault than bankrupt companies like Blockbuster Video, Borders, Silicon Graphics, Nortel Networks, Circuit City, Bethlehem Steel, Smith Corona, Polaroid, Wang Labs, or Underwood Typewriters. After the war, big corporations replaced small companies. Forward-looking companies established corporate universities and tried to become Learning Organizations. eLearning was born. Vendors churned out page-turners and shovelware.

Informal Learning – the other 80%

Jay Cross

Workers reported that informal learning was three times more important in becoming proficient on the job than company-provided training. Vendors don’t make money from informal learning. to filter, combine, merge, adopt new memes, etc). To create intellectual capital it can use, a company needs to foster teamwork, communities of practice, and other social forms of learning. eLearning vendors look at another set of economics.