Inside Out: How Disney Uses Neuroscience as a Marketing Tool
AUGUST 3, 2015
Disney/Pixar’s latest movie Inside Out , writers delved into a conceptualized idea of how emotions affect and influence our reactions, our memories, and even our personalities. Though the movies cause you to laugh, cry, smile, and frown, make no mistake: Disney is in the business of making money. That’s because Disney has built a business on capitalizing on human emotion and reaction and calibrates movies accordingly. Take Toy Story 3 , for example.