Inside Out: How Disney Uses Neuroscience as a Marketing Tool


Disney/Pixar’s latest movie Inside Out , writers delved into a conceptualized idea of how emotions affect and influence our reactions, our memories, and even our personalities. Though the movies cause you to laugh, cry, smile, and frown, make no mistake: Disney is in the business of making money. That’s because Disney has built a business on capitalizing on human emotion and reaction and calibrates movies accordingly. Take Toy Story 3 , for example.

How to use games to market your learning program?


Or the next Avengers movie. So, the solution here is not just creating the most engaging course ever, but also making it sound like it is as interesting as the next iPhone or the next Avengers movie. Once your learners start playing your course, monitor it, and look out for the early adopters. Remember the free toy which you got? One of the major challenges HR and L&D professionals face is getting the employees to get interested in the learning programs.

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Steve Jobs steps down: a homage

Challenge to Learn

Born as an unwanted child of a teen age mother, adopted, college drop-out and then founder of Apple. He founded Next and turned a small company ‘The graphics group’ into a giant named Pixar (well know of Toy story and many other movies) and sold it to Disney. This week Steve Jobs has resigned as CEO of Apple. Due to his illness he is no longer capable to stay on. I don’t have many heroes but he is one. And not just in his role as CEO.

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The 99 Things Meme

Jay Cross

Adopted a child. Been in a movie. Saved a favorite childhood toy. Things you’ve already done: bold = 77. Things you want to do: italicize = 2. Things you haven’t done and don’t want to - leave in plain font = 20. Started your own blog. Slept under the stars. Played in a band. Visited Hawaii. Watched a meteor shower. Given more than you can afford to charity. Been to Disneyland/world. Climbed a mountain. Held a praying mantis. Sang a solo. Bungee jumped. Visited Paris.

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Storytelling and Video Solutions at ATD TechKnowledge 2018


Last week in San Jose, California, Danielle Feinberg, Pixar’s Director of Photography and Lighting, discussed some of the challenges she and her colleagues face in making these great movies in the closing keynote of the ATD TechKnowledge trade show. Of course, there are no talking fish or toys in the “real world”, but they thrive in Pixar’s worlds. With the proliferation of inexpensive media, including video content and mobile learning, xAPI is growing in adoption.

The 99 Things Meme

Clive on Learning

Adopted a child. Been in a movie. Videos yes, many times, but not a proper movie. Saved a favorite childhood toy. Things you’ve already done: bold = 77 Things you want to do: italicize = 2 Things you haven’t done and don’t want to - leave in plain font = 20 1. Started your own blog. Slept under the stars. Not so I remember, anyway. Played in a band. Many of them, from about 13 years old, tailing off in my mid 20s. Visited Hawaii.

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Marketing Automation and Learning Content Personalization for Course Creators with Spencer Forman from WP Automation Lab


I’m imagining some Dr. Evil from … the movies like looking at the screen and go, “Ah, let’s do this.” Spencer Forman: When a business needs help, you’re going to help them as a consultant, not because the toys are so cool, or the technology is not democratized, or because I built something you can’t get out of.