Captions vs. Sound – How to Get Heard?
JANUARY 24, 2017
However, there’s a huge difference between doing video, and doing video well, and one of them is knowing when to use captions vs. sound. One of the most annoying things you can find in your Facebook feed is a video that autoplays with the sound on. It’s TV ads with the sound turned off.” While scrolling through your social feeds with your sound turned off (which 85 percent of users do) , most individuals will completely skip a video whose meaning is lost without sound.