More on Re-evaluating Evaluation – Jack Phillips and ROI
Dashe & Thomson
AUGUST 19, 2011
I just realized that I haven’t included a single word about Jack Phillips , who introduced Return on Investment (ROI) as Level 5 to Kirkpatrick’s Four Levels of Evaluation. Her four levels were Level 1: Reaction , Level 2: Learning , Level 3: Behavior , and Level 4: ROI.