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Are You Asking the Right Questions at Your Association?

Association eLearning

Associations have more types and greater amounts of data readily available to us than ever before, and the cost of the tools needed to process all that data has declined dramatically. That insight allowed ASAE to print a smaller catalogue and send it to a more targeted list, reducing costs by 25% without negatively impacting sales. •

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How to Promote Your Online Courses With Google Ads

learnWorlds

Monitoring & tracking: GA4 ( Google Analytics 4) offers conversion tracking and measures your campaign’s overall performance and specific metrics that matter to you, such as clicks, impressions, click-through rates, and conversions (your desired actions, such as course registrations or purchases).

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7 best practices to create corporate training video content

Disprz

You can offset the excessive costs incurred while creating videos only when you define a set budget beforehand. Position yourself as an aspiring learner who has just typed a long tail keyword searching for a specific answer, and ask the question “why should I watch this particular video in answer to my question?” as an audience.

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10 Proven PPC Advertising Tips for Higher Education Institutions

Think Orion

PPC Geeks senior client manager Stephen Browne explains that identifying long-tail keywords with a proper intent brings more success, but fewer businesses utilize this technique. This is because long-tail keywords are cheaper, have clear search intent, and have less competition bidding for the same traffic.

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Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

There’s a long tail and figuring out what the business outcomes of a leader who went through a leadership development class, I mean, that’s really difficult. in lower talent management costs. We provide 100% of cost, all tuition, required fees, books, supplies. I mean, I think that’s a critical piece.

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How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford

LifterLMS

I’m a expert in Google Analytics, so I asked a bunch of places. The best content ranks for thousands of long tail keywords. They just need to know, how much does it cost? Brendan Hufford: I’m an expert in SEO. I got asked by a couple. Then I just started reaching out to people. You don’t have to opt in.