Solution Category Overview: Marketing Automation

InsiderHub

Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.). You’ve probably experienced marketing automation as a personal consumer. The benefits of marketing automation Imagine e-mail marketing technology combined with the critical thinking strategy of a structured sales process.

Data & Analytics In L&D with Trish Uhl

looop

In March 2020, just before the world went into lockdown, David James spoke with Trish Uhl (Data Science, AI & Advanced Analytics expert) on The Learning & Development Podcast. But the math is only really 20% of an analytics project.

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Data & Analytics In L&D with Trish Uhl

looop

In March 2020, just before the world went into lockdown, David James spoke with Trish Uhl (Data Science, AI & Advanced Analytics expert) on The Learning & Development Podcast. But the math is only really 20% of an analytics project.

Meet the Hero of the Technical Sale: The Sales Engineer

Cloudshare

Sales engineer” (SE) is the title you’re mostly likely to see on their business cards, however those in the business go by several titles. More often than not the word “engineer” is used, as in presales engineer, sales engineer , or solutions engineer.

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Analyze this: 5 ways data can help build super sales engineers and teams

Cloudshare

You may have recently read our CEO’s prediction that 2020 will be the year of the sales engineer (SE). Download this eBook with John Care, Peter Cohan, and more revealing the future of sales engineering.

5 Content Marketing Tips for Training Professionals

Your Training Edge

And that’s when all eyes swivel towards your content marketing efforts. Two pretty similar products (you can absolutely taste the difference, by the way), but marketed in two very different ways. These are strong brand personalities crafted to appeal to specific target markets. Once you’ve determined the social media site of choice, consider what it is your target market want to see on there. Staying on top of your marketing activities is a full-time job.

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Learning Analytics is #1 in 2020 Global Sentiment Survey

Performitiv

Learning Analytics was at the top of this list. At Performitiv, we’re modernizing learning analytics. This integration is a reliable connection that automates the data tagging from the LMS to the analytics engine to simplify data collection and reporting in a dramatic fashion.

What Factors Are Shaping the LMS Market? 2018 Learning Systems FAQ

Talented Learning

As an independent learning systems consultant , I’m often asked to share my opinion about what’s happening in the LMS market. LMS Market Trends 2018: Top 10 Questions. One way I gauge overall market demand is in the volume of requests we receive for LMS selection guidance. And interestingly, now that volume-based SaaS licensing has energized the extended enterprise LMS market, employee training solutions are following suit.

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Building Marketing Leaders of the Future

General Assembly

By the Marketing Standards Board The Marketing Standards Board meets for the first time in December 2017. What does it take to be a leader in marketing? The answer has changed dramatically in recent years as the responsibilities of today’s marketers have expanded in scope. While strengths that used to set marketers apart?—?like like crafting a powerful brand voice and a brilliant go-to-market strategy?—?are What Makes a Marketer? marketing

Data and Dashboards and Decisions – Oh My!

Talented Learning

Today we feature advice about performance dashboards from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. And we expect no less from more sophisticated systems that drive marketing automation and customer relationship management. An effective marketing dashboard plays a similar role.

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Ensuring Quality Through the Software Development Lifecycle

Magic EdTech

This resulted in early software engineering following the same model. This has made testing cumbersome for QA engineers, as the teams are required to: Be involved in the post designing phase, so that each test can be identified and performed to the nucleus of its functionality.

10 Ways Marketers Can Create Sales Content That Actually Gets Used

Allego

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Consider these statistics: Two-thirds of marketing content goes unused.

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Marketing your eLearning courses

LearnUpon

To be successful selling online courses you will need more than a good LMS; you will also need to be skilled at marketing your online courses. Measuring Marketing. In online marketing, it’s almost more important to measure things than it is to actually do things – knowing what works and what doesn’t is vital. You’ll be able to work out your conversion rate from Google Analytics or similar tools. Search Engine Marketing. Other Paid Marketing.

7 Skills Every Marketing Project Manager Must Master

Your Training Edge

Ever since it was patented by Graham Bell in 1876 , it saw numerous twists and turns in its development and marketing. It was primarily marketed for the sole purpose of business communications and using it for socializing was looked upon as rather frivolous and inappropriate. They had one big challenge, marketing something that does not have a market. There was no scientific marketing strategy. It was in fact, reverse engineered. Analytical Skills.

Content Marketing 101

TechSmith Camtasia

(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.). Over the last few years, content marketing has been hot on the lips of every marketer I know. That’s unfortunate, because content marketing is hands down one of the best ways for modern companies to earn consumer trust, bring potential customers into the sales funnel, stand out as industry leaders, increase long-term organic traffic, and diversify their marketing plan.

We’re hiring! Content Marketing Manager

LearnUpon

Opportunities to learn new marketing skills from a team of experiences SaaS marketers. Our Marketing team is key to our company as they are responsible for educating and guiding potential customers towards our eLearning solution and creating an overall awareness of what LearnUpon can do to a global audience. You will be part of a team who creates a wide range of content marketing, overseas digital campaigns, and is a key advocate for LearnUpon.

Marketing Your Online Course: Track Your Results

DigitalChalk eLearning

Having this information can give you help in making good, informed decisions about your online marketing and SEO efforts. website visitor tracking software is Google Analytics. Google Analytics is a powerful and user-friendly tool. If you don’t measure your efforts accurately, you risk wasting valuable time and money on marketing and SEO. Tracking your marketing results can have a substantial affect on your online course success.

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7 Highly Effective Tips on Technical SEO

Hurix Digital

SEO- The Content Marketing Building Block. That is where the magic or in marketing parlance, his “buyer’s journey” started. The answer as you know is SEO (Search Engine Optimization). The travel services brand’s website and the blog were optimised and it ranked high in Google search engine result pages (SERPs) and triggered Tom to click on it. One can go as far as to call SEO as the first building block of a robust content marketing strategy.

9 Advocate Marketing Success Stories Every B2B Brand Can Learn From 

Master Your Skills

If you’ve ever recommended a product or service to a friend or family member, you could call yourself an advocate marketer. . Advocacy marketing is a marketing technique that relies on existing customers to attract new customers by talking about or recommending the product or service.

Accelerating innovation through platform development for high-quality outcomes

Magic EdTech

To have a successful transformation, technology decision-makers need to start with some high-level strategy questions: Discovery or the Business Case : How are the legacy platforms becoming a bottleneck in innovation, business flexibility, customer experience and insights, time-to-market or better decision making? Technical Architecture : How modern technologies like React or Node and modern tools or data analytics, visualization or cloud technologies be integrated with legacy systems?

Podcast 35: How Advanced Reporting Transforms Training – With Tamer Ali

Talented Learning

Now he’s back with Authentic Analytics, an advanced reporting platform for training professionals. Analytics tools aren’t new. But their analytics are still very employee-focused… Yeah… Built-in reporting capabilities really aren’t business-oriented.

We’re hiring! Content Marketing Manager

LearnUpon

About the role: Due to our rapid growth we are now looking to hire a Content Marketing Manager who will be responsible for the coordination of all unique marketing content for LearnUpon. The right person for this role will have a really strong background in developing cross channel content and content optimization including text, audio, video, and image content, social media marketing and search marketing. Third level degree in marketing or business.

7 Keys to Succeeding with E-Learning in 2021 and Beyond

learnWorlds

That certainly included education of all varieties and one of the side effects was that the market for online courses got a whole lot more crowded and a whole lot more competitive. I just mentioned content marketing and I’m a huge advocate of it. Course marketing ideas

2020 LMS Trends: An Analyst’s Extended Enterprise Learning Predictions

Talented Learning

And today’s learning systems market definitely gives us plenty to consider. Ever since cloud technology burst onto the scene a decade ago, hundreds of new learning solutions have entered the market. 7) Training and Marketing Lines Blur Further. New year. New decade.

18 Top Learning Systems Trends to Watch in 2018

Talented Learning

It is moving the market in a particular direction (for better or worse). But we do have a ton of data from learning technology buyers and sellers and we have decades of experience in evaluating, recommending, marketing and implementing business learning platforms. 18 Market Expansion and Consolidation Roll On. Nevertheless, more powerful, easy-to-use VR capabilities are becoming accessible as a wider range of wireless VR headsets come to market.

Top 5 LMSs for 2017

eLearning 24-7

Maybe it is forward thinking or mobile, social, gamification, analytics or reports. Sorry, Charlie, traditional is a marketing term and besides that, ExpertusOne is not your Dad’s Oldsmobile (you knew, I had to toss that in there). 2 Growth Engineering. One of the first vendors to offer the ask an expert as a feature, and by far one of the coolest systems on the market. The system includes Genie, a strong authoring tool, created by Growth Engineering.

Top 5 LMSs for 2017

eLearning 24-7

Maybe it is forward thinking or mobile, social, gamification, analytics or reports. Sorry, Charlie, traditional is a marketing term and besides that, ExpertusOne is not your Dad’s Oldsmobile (you knew, I had to toss that in there). 2 Growth Engineering. One of the first vendors to offer the ask an expert as a feature, and by far one of the coolest systems on the market. The system includes Genie, a strong authoring tool, created by Growth Engineering.

Marketing Automation and Learning Content Personalization for Course Creators with Spencer Forman from WP Automation Lab

LifterLMS

In this episode of the LMScast podcast we discuss marketing automation and learning content personalization for course creators with Spencer Forman from WP Automation Lab. Chris and Spencer dive into how you can use marketing automation tools with your LifterLMS website to engage prospects and increase your conversion rates. Spencer has a lot of experience with marketing automation, and he has been around the tech industry for many years.

Features You Need to Know About eLearning Search Functions

Your Training Edge

Are lots of people coming in from social media, but not search engines? The more you can optimize your course’s SEO, the more likely you’ll be to be found in the search engines,” shares Jo Weaver, a tech writer for Origin Writings. She develops marketing guides, helps design eLearning courses, and helps others optimize their own. eLearning Featured Featured Posts Learning & Development Training analytics Metrics predictive maintenance

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GE TV: Craig Weiss on the Future of the LMS and Authoring Tools Markets

Growth Engineering

I think it’s essential though, again going back to the feature sets that you need, if you’re somebody who wants detailed analytics, then that could be a cut-off point. In today’s market, more and more people are going into mobile learning. They’re espousing some ideas that are going on there, they’re looking at a variety of different things that take place in the market, and so they can steer you one way without actually telling you the way it is.

The LMS Meets 2017: Top 15 Learning Tech Predictions

Talented Learning

Rather, they are educated guesses about learning technology trends, based on our continuous market research, our consulting interactions with countless LMS buyers and sellers and more than 20 years of experience we’ve accumulated in the learning industry. Market demand has grown, along with the number of vendors, business uses, integration points and related feature sets — and with good reason. 14 Large-Scale Employee LMS Market Lumbers On.

Tech Tuesday: Dive into Big Data

mLevel

mLevel has evolved the data analytics and reporting platform from simple data exports, to colorful dashboards that provide data about learning objectives at the course (mission) level, to more advanced integrations into larger data systems that handle the major learning protocols including LTI and xAPI. mLevel has hooked up an event engine to create XAPI statements to provided details around specific interactions with the learning activity. The Future of Learning Data.

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Reaching Data Saturation

QuoDeck

Data analytics, for many, is the holy grail to drive user demand and revenue. There isn’t a thing as too much or too less,” says Pranay Agrawal, CEO of Fractal Analytics , a Mumbai- headquartered analytics service provider. Business-first framework should take into account use cases, data sets, data collection, data preparation, learning and intelligent actions,” says Pramad Jandhyala , Director of Finance and Human Capital at digital analytics firm LatentView. .

Data-Driven Learning for the Modern Workforce

Origin Fractal LXP

Let’s look at the key facets: 1 – Learner analytics based on course progress and completion. 2 – Data on learner behavior and preferences to build a recommendation engine. Perfecting Recommendation Engines with Data. It is also the power of data and recommendation engines that are designed to make your shopping experience better. Digital Badges and credentials have a huge market of their own. That was just one aspect of data – data-driven marketing.

‘Konnect’ to Liberate Learning from LMS

Origin Learning

Isn’t it a challenge especially given that there are not many players in the market focusing on learning big data analytics? Probe further and you will note that this is a product that is built on technologies that are proven in the sphere of big data analytics. Incidentally, the analytics module is standalone with separate administration credentials. The analytics module shows the successful impact of the product.

Tech Tuesday: Dive into Big Data

mLevel

mLevel has evolved the data analytics and reporting platform from simple data exports, to colorful dashboards that provide data about learning objectives at the course (mission) level, to more advanced integrations into larger data systems that handle the major learning protocols including LTI and xAPI. mLevel has hooked up an event engine to create XAPI statements to provided details around specific interactions with the learning activity. The Future of Learning Data.

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Is Open Source Ready for Extended Enterprise Learning?

Talented Learning

And frankly, several of those biases deserve a second look in light of today’s market. Vendors: Read that market size statistic again and let it sink in.). This means that robust analytics capabilities are vital.