Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. Why Do Engagement Metrics Matter?

Return on Learning Metrics

Origin Learning

When return on learning (RoL) metrics include evidence of positive impact on business outcomes, Learning &Development, as a function, moves to becoming a strategic business enabler! It could be a video that the employee found on YouTube or a collaborative interaction with a colleague!

Employee Training Metrics: 7 Ways HR Experts Use Them


But there has to be other means for tracking employee training metrics. Metrics are a standard of measurement which is used to assess the performance of your employees based on what they have learned and their ability to apply it skillfully.

6 Top Tips To Measure Online Training With LMS Metrics


Analytics are generally used to market and attract new customers to your brand. In this article, I’ll share six tips to measure online training with the help of LMS metrics. . How To Measure Online Training With LMS Metrics.

Mobile learning and personal metrics

Learning with e's

The second principle is perhaps even more interesting and relates to personal metrics: "As mobile learning is a blend of the digital and physical, diverse metrics (i.e.,

7 Ways To Use LMS Metrics To Create More Targeted eLearning Resources


But is there any way for you to use these analytics to improve your online training strategy? In this article, we’ll share seven tips to transform LMS metrics into a targeted plan of eLearning action. How To Use LMS Metrics For Targeted Online Training Resources.

Get Data Smart: How to Measure Effectiveness Using Learner Engagement Metrics

Leo Learning

We have always known that the majority of learning is an iterative dynamic process that takes place mostly in the workplace and is enabled by practice and constant interaction with other people. Examples of IHG’s Learner Engagement Metrics.

Learning Analytics: Experience Types


So far in this series, we’ve looked mainly at categories and complexities within the learning analytics triangle. This week, we’ll look at learning analytics from another angle: What sort of learning activities are organizations collecting and analyzing data about? Learning Analytics

Learning Analytics: Complexities & Analysis Types


The last few posts in our Learning Analytics Research series have looked at the three categories of learning analytics (i.e. Analytics start with measurement, or the simple act of tracking things and recording values to tell us what happened. Learning Analytics & Complexity.

Why Data Should Drive Your Training Strategy


If you’re a learning and development professional looking to build this case for your team, the first step is to base your training strategy on clear and definable goals —spelled out and supported by data and analytics—that show concrete benefits for your organization.

5 Trends in Compliance Training Analytics 

Interactive Services

Effectiveness of Compliance Training Analytics. A number of studies examine the effectiveness of compliance training analytics. An important trend in compliance training metrics in the use of increasingly nuanced data analysis.

Website Analytics Tracking for Online Educators


Tracking course analytics is one thing. To do that, you need to understand some basic analytics tools, what the numbers they’re telling you mean, and how you can use that information to provide a better service. Here are some of the top analytics tools for online educators, and what they can tell you about visitors to your website. Google Analytics. Find one that works for you, then look for these metrics. But what about before your visitors register?

EthosCE Analytics Spotlight: New Data Visualization


If your LMS doesn’t include a robust analytics suite, capable of capturing data directly and making it simple to access, then you’re looking at an enormous amount of extra work to tag and prioritize each bit of new information to create a coherent picture of your program’s achievements.

Learning Analytics - Beyond Quiz Scores and Completion

Nomadic Learning

One thing we know is that quiz scores and completion, the traditional metrics for e-learning , are no longer enough. Interactions. There are two broad types of interaction we can measure: interactions with the content and interactions with fellow learners.

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How I used Learnworlds’ interactive video player to guide viewers’ attention


One of the most interesting benefits I found concerning interactive video is a mechanism known as “selective focus”. Besides, with the Learnworlds’ enhanced interactive video player it’s now very easy to cue a video. The video I used talked about the importance of video analytics.

Calculating Interactive Video ROI


Today, Brightcove and Demand Metric released a first-of-its kind Interactive Video Benchmarking Study. And we’ll show you how to calculate interactive video ROI using specific examples from our customers. Interactive video is mainstream. Calculating Interactive Video ROI.

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Think xAPI is Next-Generation SCORM? Think Again

Talented Learning

These statements can also be stitched together to see all the steps in a series of related interactions, the total time required to complete the sequence, how many steps were repeated and more. Bridging the Learning Analytics Gap: How Guided Insights Lead to Better Results.

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How Analytics Can Lead to Employee Success

CLO Magazine

Predictive analytics and statistical techniques can uncover hidden diamonds in the workforce. ” The central lesson from the above quote, voiced by Billy Beane in the movie “Moneyball,” is that analytics can be used to level the playing field and gain competitive advantage. By employing new metrics based on validated statistics instead of tradition, the Athletics went from being cellar dwellers to contenders. Need help identifying hidden talent?

Transitioning to a Data Driven Learning Department

CLO Magazine

When we incorporate data and analytics into our work streams, trends and spot outliers become visible. Data and analytics also enable L&D practitioners to better demonstrate and quantify the impact on the rest of the organization. We live in an increasingly knowledge-based economy.

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How Does Learning Affect Franchise Success? Measuring What Matters

Talented Learning

It also has the capacity to aggregate data for reporting and analytics, so you can determine if learning is having the desired effect on business performance. Each of these early document downloads, course completions and other interactions can be captured and tracked with precision.

Companies report interactive content drives marketing success


Companies report interactive content drives marketing success. The interactive advantage. A recent piece by Business 2 Community contributor Seth Lieberman explained that when it comes to marketing, the advantages of going with interactive options online are threefold.

Gamification in ACTION


Samsung : This is an interesting story of how Badgeville (gamification platform) helped build Samsung Nation – Samsung’s online community designed to encourage its web site visitors to interact with their content.

Podcast Episode 8: The Business Benefits of xAPI – With Mike Rustici

Talented Learning

Today I explore these questions with one of the world’s leading experts in learning analytics, Mike Rustici. The xAPI data standard adds value to this process by making it possible to link all types of learning activities with business performance metrics. While early adoption has focused on employee training, xAPI is able to drive learning analytics for customer education and other extended enterprise programs. How does it improve learning analytics?

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How big data changes the training scenery


Their activity in each learning session will generate metrics that will be the base for the next and improved learning session. We live in a world of data. Money is no longer our only currency; big data is catching up.

3 Shocking Facts About Knowledge Retention


Fortunately, learning platforms can assist in this process through built-in analytics and data reporting that will allow learning administrators to gain visibility into training effectiveness. Employees forget up to 50% of what they learned within an hour.

How Experience API Can Support Personalized E-Learning in Organizations

Origin Learning

The future of corporate learning is personalized learning – the ideal that organizations are and will be trying to reach by capturing learning metrics and using data analytics to derive actionable information from it.

4 Types of Employee Data to Help Plan your Training Curriculum


Ideally, while data is collected by the programmers, marketers, and support teams about the customers, metrics should also be gathered by HR and management about the employees. Use these metrics and tips to get started: Performance Metrics. Work quality metrics.

Four Reasons to Replace Your Outdated LMS


LMS' User Interface Is Non-Intuitive: Are your users frustrated with the way their LMS interacts with them? LMS is Missing Valuable Reporting and Analytics: Can your LMS tell you how many users completed a particular certification exam on their first attempt?

Why You Should Implement Blended Learning on Mobile


Learners gain the benefits an online environment that’s always at their fingertips without sacrificing the face-to-face interaction with their instructor and peers. Using basic website analytics, you should be able to determine how much of your traffic comes from mobile vs. desktop.

Designing a Participant Engagement Plan to Maximize Learning


They will engage, interact, be inspired, and complete the course no doubt. You can start to do so by diving into registration analytics to get a feel for your incoming learners and by trying to think critically about why they are enrolled in your course.

Product Review – Percipio by Skillsoft

eLearning 24-7

Analytics including “Program Value” – shows the ROI in terms of metrics that you can show. Except for the ROI metrics. Plus, on the metrics side there is way too many metrics for assignments. Page views is a typical metric you see in any LEP/LXP.

Does a focus on UX send learner engagement to new heights?


The success of L&D activities has focused on tracking the performance of the program, instead of metrics focused on how employees consume and engage with learning content. UX in the design and delivery of L&D programs is critical to developing great learner experiences.

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Can you attribute business results directly to training?


They amass a significant collection of data on interactions and behaviors over time that ultimately connect to your buying decision. Training must expand the definition of “learning data” to include an array of metrics that measure the full spectrum of performance changes over time.

Top 5 Reasons Why Your Enterprise Content Needs to Be on HTML5


Interactive, multimedia ready. Adding in interactive elements such as flip cards, pop tips, and surveys helps engage the reader. Interactivity and videos create a different, more positive, connection between the reader and the content, increasing retention and engagement. Detailed analytics. Just like a webpage, there are robust analytic tools that surface metrics from time on page, click through percentages, and navigation flow.

Finance Market Simulations Teach You How to Grow Your Wealth

Your Training Edge

It is an interactive game that simulates the stock markets. One can also analyze their investment strategies in detail using metrics like Sharpe Ration, Information Ratio, Sortino Ratio and Treynor Ratio.