Learning Analytics: A great boost for creating Learner Centric eLearning

Raptivity

I am sure you already know about ‘analytics’. Application of analytics is typically perceived as an aid for marketing and business decisions. Analytics can be used not only for businesses but in many other fields that impact our daily lives including eLearning.

The Learning Analytics Market to Increase by 25% by 2020

Lambda Solutions

“Research and Markets” recently generated a report that predicts the learning analytics market to increase by over 25% by 2020 — that’s a quarter of the market, in just four years.

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Analytics Are a Decision Maker’s Best Friend

CLO Magazine

Yet, there is a significant gap between intent and action regarding organizational workforce analytics programs. Bersin also reported that more than 90 percent of the HR industry make decisions only using descriptive analytics such as reporting, surveys and benchmarks.

Elearning Market Trends 2016: Learning tech falls short of market needs

Docebo

Other priorities include stronger analytics, better virtual classrooms and cleaner content management. Considering only 3% of companies are happy with their current LMS integrations, this represents a clear weakness in the market.

From Learning to Marketing, One Leader’s Worthwhile Switch

CLO Magazine

Successful marketers need to fully understand their customers. For Andrea Grodnitzky, the new chief marketing officer at Richardson Sales Training, her customers are learning leaders at some of the world’s top sales organizations. Analytics: We’re in the “show me” age.

Big Data: How Data Analytics and eLearning Both Help Organizations

Designing Digitally

Big Data Should Be on Your Organization’s eLearning Radar (Analytics Are the Reason Why). Big data is not solely reserved for the healthcare industry or marketing. For assistance in big data analytics and information contact us today

Content Marketing 101

Visual Lounge

(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.). Over the last few years, content marketing has been hot on the lips of every marketer I know. So what is content marketing, really , and how can you take advantage of it?

When is it time to switch from a free to a paid web analytics solution?

InsiderHub

You might be new to the Web analytics scene, but if you’ve ever had anything to do with the analysis of Web user behavior, you’ve no doubt heard of Google Analytics (GA), the “Big Predecessor” of them all.

8 eCommerce Marketing Tools to Increase Your Course Sales

DigitalChalk eLearning

Marketing. With marketing your online courses , you can draw more traffic to your site, better communicate with potential (and current) customers, and ultimately become more successful. We’ve created a list of 8 eCommerce marketing tools to increase your course sales. Marketing

eLearning Trends: Outlook for 2017 Puts a Focus on Accessibility, Analytics and Adaptability

Content Raven

The firm reports that the global eLearning market will grow to $255 billion in 2017. According to IBIS Capital, the outlook for eLearning in 2017 is bright. What will fuel this growth?

How Can Learning Be Made Better Through Analytics?

Origin Learning

Through analytics. Though it is an area still being explored, Learning Analytics makes it possible to track learner engagement as well as the global development of new concepts (particularly those involving hard-core R&D) based on individual or enterprise social learning activities.

Learn a New Skill: Data, Knowledge, Google Analytics, and You

OpenSesame

There is something every web-based business, blog, and website is learning to live by: Google Analytics. If you don’t already know why you need web analytics, what Google Adwords offers, or have access to the information Google Analytics offers, you are already behind. Web Analytics turns on the floodlights. With a monthly cost of exactly $0, automatic reports, and Adwords there is no good reason to not be utilizing the awesome power of Google Analytics.

Learning Analytics & Adaptive Learning to Shape Higher Education in the Future

Lambda Solutions

Adaptive Learning and Learning Analytics were identified as two important developments emerging in the educational technology market for higher education. Adaptive learning is a newer development, nurtured by the data provided with learning analytics.

We’re hiring! Content Marketing Manager

LearnUpon

Opportunities to learn new marketing skills from a team of experiences SaaS marketers. Our Marketing team is key to our company as they are responsible for educating and guiding potential customers towards our eLearning solution and creating an overall awareness of what LearnUpon can do to a global audience. You will be part of a team who creates a wide range of content marketing, overseas digital campaigns, and is a key advocate for LearnUpon.

7 big opportunities that MOOCs offer corporates

E-Learning Provocateur

Brand marketing. This wades into the murky waters of privacy and ethics, but theoretically at least, a company could purchase access to a particular MOOC’s analytics.

Toolkit: mLevel: A Cloud-based Gamification Microlearning Desktop and Mobile Solution. with Analytics! by Joe Ganci

Learning Solutions Magazine

pretty close to meeting market demands for easier authoring of microlearning and gamification, for useful analytics, for. Have we reached a tipping point in the evolution of eLearning development tools? mLevel is an example of a tool that is. desktop and mobile delivery, and for engaging features. Read all about it in this review! Design & Development Tools Emerging Topics Games & Learning Mobile Learning

Marketing your eLearning courses

LearnUpon

To be successful selling online courses you will need more than a good LMS; you will also need to be skilled at marketing your online courses. Measuring Marketing. You’ll be able to work out your conversion rate from Google Analytics or similar tools. Search Engine Marketing.

Enhancing our Reporting and Analytics

Mindflash

I’m very excited to announce that Mindflash has enhanced our reporting capability with advanced learning analytics reports. Prior to Mindflash, he spent time in product and marketing roles at leading SaaS companies such as SuccessFactors, Saba Software, and LiveOps.

Using Google Analytics to up your eCommerce game

LearnUpon

We’ve given you some basic guidelines on the use of Google Analytics for eCommerce before. This article is a deeper dive into what’s possible with Analytics, and how you can use it to get the most out of your eCommerce efforts. LMS Success elearning Google Analytics How to

The Importance of Implementing a Marcom Strategy for Continuing Education

Association eLearning

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marcom decides what your marketing message is going to be and where your messages are going to be placed.

We’re hiring! Content Marketing Manager

LearnUpon

About the role: Due to our rapid growth we are now looking to hire a Content Marketing Manager who will be responsible for the coordination of all unique marketing content for LearnUpon. The right person for this role will have a really strong background in developing cross channel content and content optimization including text, audio, video, and image content, social media marketing and search marketing. Third level degree in marketing or business.

The Democratization of Learning

Social Learning

As a marketer I learn how well I’m doing, in its simplest form, by the top-line growth of my company. If I want to learn the effectiveness of my online marketing efforts at a tactical level (Which blog posts have generated the most traffic? I use social media analytics.

Top 9 e-Learning Predictions for 2014

Learnnovators

Learning Analytics. Integration of mobile learning with e-learning, and with other emerging technologies such as Learning Analytics. Learning Analytics. 2013 saw many discussions around the wonderful possibilities offered by Learning Analytics.

Baseball, Big Data, And Learnings From Advanced Analytics

Marcia Conner

The University of Southern California (USC) Annenberg Innovation Lab (AIL), in partnership with IBM , is using advanced analytics technologies to uncover hidden sentiment from the Twitterverse around this year’s post-season play, for instance.

Solution Category Overview: Marketing Automation

InsiderHub

Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.).

Disruptions ahead: 9 HR Technology trends reinventing the HR software Market

Learning Wire

The Human Relations (HR) Software Market is entering one of the most disruptive years it has seen in more than a decade. Another important shift concerns place: companies are moving from back-office HR Data services to advanced analytics, from reporting dashboards to predictive models.

We’re hiring! Digital Marketing Assistant

LearnUpon

Due to our rapid growth we are now looking to hire a Digital Marketing Assistant who will be responsible for supporting the marketing team. Updating and maintaining email marketing list data. Other marketing related tasks as required. Collaborating with, and reporting to, the Marketing Manager. Supporting the entire marketing team. The person we are looking for will have: Third level degree in marketing or business. About the Role.

Why You Should Time Your eLearning Like A Marketing Campaign

eLearningMind

Marketers understand the importance of the “magic hour”: that unicorn-like time zone where users open their emails, watch ads, and otherwise engage with the latest campaign. But what if the same logic and analytics applied to make a marketing campaign more effective was applied to eLearning? It’s why marketing campaigns rarely go out on Monday morning or Friday afternoon: Both are times when most working individuals are disinterested and either gearing up or slowing down.

Moodle LMS Reporting is on its Way

Lambda Solutions

Earlier this year, Lambda launched their new reporting and analytics solution, Lambda Analytika™ for Totara LMS. Lambda Analytika has relieved a number of our Totara clients of their reporting pains and problems, and it has really filled the gap in the LMS market.

We’re Hiring! Social Media and Digital Marketing Analyst

LearnUpon

Opportunities to learn new marketing skills from a team of experienced SaaS marketers. You will be part of a team who creates a wide range of content marketing, overseas digital campaigns, and is a key advocate for LearnUpon. Updating and maintaining email marketing list data.

Technology can get obsolete but learning cannot

Origin Learning

If one were to track the range of products available in the market today, they can either get confused or choose to derive clarity on the relevance of the latest release. Experience the IoT’ is what marketers chant! Big data and Analytics – how they can be put to use?

Social Business by the Numbers

Marcia Conner

From Harvard Business Review Analytics Services and SAS in The New Conversation: Taking Social Media from Talk to Action [pdf], June 2010. 12% of the 2,100 firms surveyed feel that they are using social media effectively, by going above and beyond the typical megaphone marketing.

The LMS Meets 2017: Top 15 Learning Tech Predictions

Talented Learning

Rather, they are educated guesses about learning technology trends, based on our continuous market research, our consulting interactions with countless LMS buyers and sellers and more than 20 years of experience we’ve accumulated in the learning industry.

The State of Video Marketing in 2015

KZO Innovations

It’s true – and many marketers are increasingly capitalizing on the power of video. 69% of marketing, sales, and business professionals are currently utilizing video marketing and another 31% are planning to. In fact, a whopping 96% of B2B companies are planning to use video in their content marketing in the next year. Outperforming the rest of the market 2:1 when it comes to website conversion rates.