The Missing Metric: Why the Learning Industry Doesn’t Track ROI
DECEMBER 8, 2017
Why is ROI not a commonly used metric for success in learning? Sounds a bit complicated, I know. That all changed with the internet and the addition of marketing automation technologies such as Pardot, Infusionsoft, and Marketo, that delivered analytics on every detail of a campaign. If so, what should their performance metrics be? The post The Missing Metric: Why the Learning Industry Doesn’t Track ROI appeared first on mLevel.