What L&D can learn from the Apple marketing strategy

Sponge UK

Here are some practical tips on how to use marketing techniques to get your employees engaged in training. Apple store. staff, but there’s a lot you can learn from their marketing department. Apple is. Try an Apple inspired phrase: Learn differently, work smarter.

Welcome to Our New Marketing Team Lead


How about the original Apple “Think Different” TV spot? Throughout my career, I’ve been one of those people that geeks out on great marketing and advertising, no matter where it lives. Howdy, my name is Tim Greve, and I couldn’t be happier to join the OpenSesame team. .

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Trending Sources

How Apple Killed Flash for eLearning (and What to do with All That Non-Compatible Courseware)


In 2010, Steve Jobs singlehandedly started one of the biggest–OK, maybe the only–software feuds by stating that Apple products wouldn’t support Flash, citing reasons like a high fail rate, lag time, and the overall unnecessary nature of the platform.

Marketing Your eLearning Initiative - Branding


When I did this same exercise at a conference, many in the audience had thought of the same brands: Apple, Starbucks, Disney. Brand personality is why Apple customers wait for hours in line for the latest product or Starbucks patrons pay more for a cup of coffee.

Apple iPad: Who Is It Really For?

Upside Learning

A Google search on ‘Apple iPad’ throws up an excess of 30 million results! Clearly the Apple iPad has drawn much applause and an equal amount of criticism in the last few weeks. Let’s start by looking at this promotional video from Apple.

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

Times are changing – trends in the content authoring tool market

eLearning 24-7

As the rapid content authoring market continues to grow, new features and capabilities are equally growing. Let me make this very clear: you will lose market share, because if you look at consumer behavior and its favorably towards using apps in the cloud, the companies focused on having their solution in the “cloud&# will win it. . Look at the consumer market as a whole and not just within the space, not everyone has access 24/7 via the net through 3G or higher. Apple.

Musing on Google’s Power Searching Course and marketing

Jay Cross

Exemplary marketing. ” The same is true in marketing. The Google course is obviously marketing — they are teaching us to make better use of their product. Google is following the prime marketing directive: create and keep the customer.

20 Wonderful Resources for Using BLE Beacons in Mobile Learning


There are many companies who manufacture and market beacons. Apple’s recently introduced iPhones come embedded with iBeacons.

All hail the electronic calf

E-Learning Provocateur

Insofar as these themes relate to e-learning, the obvious parallel for me is the undue influence of Apple. Don’t believe the hype - The ultra effective marketing campaign by the Apple folks would have you believe that the iPhone is the most popular smartphone in the world.

15 Great App Preview Videos and a Free Tool for Making Your Own

Visual Lounge

Back in June, Apple announced that developers would be able to create and upload a 30-second demo to their App Store listing. And if there’s one thing we marketers know, it’s that people love to tap play buttons.

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How Better Customer Education is the Secret Ingredient for Customer Loyalty


Many eLearning principles are also highly effective when applied to the marketing front, especially when it comes to customer loyalty. The generation that grew up on Apple products and instant gratification through social media expect a high degree of engagement from the brands they love.

TechSmith AppShow – A Better Way to Show Off and Record iOS Apps

Visual Lounge

Marketers will tease their app’s upcoming features. This all changed when Apple introduced a fully-supported iOS screen capture method at WWDC in June. News & Events Apple Screencast Have you ever wished for an easier way to capture what you see on your mobile device?

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24 Hours with the Apple Watch

Tom Spiglanin

My Apple Watch arrived a few days ago. The packaging itself is classically Apple. Also in typical Apple fashion, the instruction manual was a few pages at most, in a dozen languages with lots of photos.

Infographic: How to Arrive at a Great App Preview Video

Visual Lounge

Apple introduced a set of guidelines during their hour-long session at WWDC that define a limited set of production elements. We also put together the infographic below as a handy reference for anyone creating App Previews for Apple App Store.

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Adobe Founders Write an Open Letter to Apple

I Came, I Saw, I Learned

Adobe co-founders  John Warnock and Chuck Geschke have written an open letter to Apple computer about the lack of support for Flash content on Apple devices (namely the iPhone and iPad). In part, the founders say "As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers.

The Nightmarish Tale of App Store Zombies

Visual Lounge

million apps in the Apple App Store are zombies. In fact, one in five apps submitted to the Apple App Store is later removed…which adds up to some 350,000 dead apps since the App Store was launched. News & Events Apple AppShow Mobile mobile video Screencasting

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Disruptive activism

Learning with e's

Think of the Apple iPad and other similar touch screen devices introduced in the last year and consider how they have begun to impact upon the world of learning. Disruptive technologies are those that change the market and in most case replace an existing technology.

Presentation Skills From the Expert:  What Can We Learn From Guy Kawasaki

Clarity Consultants

Venture capitalist, Guy Kawasaki is known throughout the marketing industry as a renowned technical evangelist. He is a brand ambassador for Mercedes-Benz, chief evangelist of Apple, and a trustee of the Wikimedia Foundation.

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Apples and Pears

Clive on Learning

Now I don't normally get very excited about LMSs but these awards attracted my attention, because in amongst the Sabas and the SumTotals was little ol' open-source Moodle: Award for market share - Small and Medium Corporate Learning Management Systems - Platinum award: Moodle. Award for market share - Education and Government Learning Management Systems - Gold award: Moodle (the Platinum went to Blackboard).

Top 5 Learning Technology Trends for 2016

Your Training Edge

It is quite possible that by 2016, the augmented reality devices, including Google Glass, Apple Watch etc would become the common tool in our everyday realities [2]. 5] https://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf. [6]

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Apple missing the small picture

Clark Quinn

I’ve previously discussed the fight between Apple and Adobe about Flash (e.g. What I was talking about before was the potential to create a market place beyond text, graphics, and media, and to start capitalizing on learning interactivity. Which Apple is blocking, for interactivity. Apple allows cross-platform media players, whether hyperdocs (c.f. How are these small organizations, with limited budgets, supposed to expand the markets?

How to Win with Video for Small Businesses

Visual Lounge

Today’s post is guest-authored by Phil Nottingham of Distilled, a creative online marketing company. Screencasts can be fantastic marketing content for small businesses—they’re cheap, easy to do and can provide a great return on investment.

Is the iPad Driving eLearning Towards HTML5?

Upside Learning

The battle between web technologies (read ‘ Apple and Adobe ‘) started a couple of years back when Apple decided to not support Flash on its newly launched iPad terming it buggy. The fact is the iPad has taken a significant lead in the tablets market.

New from TechSmith Labs: AppShow brings iOS screen recording to Mac

Visual Lounge

Create marketing videos for an app. News & Events Apple AppShow Mac Mobile news and events Release Screencasting Today we officially launched TechSmith AppShow as a technical preview within TechSmith Labs. AppShow makes it easy to record an iOS device and create a compelling video. Why use it? You might use it to: Show how to use the features of an app. Help people discover new apps. Give tips for optimizing iOS settings. Enable students to show their work.

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Apple Watch – Real Possibilities for Employee Performance Support and Learning

Learning Cafe

The much rumoured and much awaited Apple watch is out today. Samsung, Motorola) have already released smartwatches, Apple has once again redefined this category by fusing the hardware and software to create a whole new experience. Watch a video where Apple talks about the vision behind and features of Apple watch. We do need to keep in mind that the Apple watch is a companion device for the iphone. Will I be getting an Apple watch?

Why the iPad and iPhone not supporting Adobe Flash is a Great thing for mLearning

mLearning Revolution

There’s no other Industry in the world that was more affected by Apple refusing to embrace Adobe Flash in their iOS devices like the eLearning Industry. the learner needs to have the Flash Player installed) and thus making it an interesting challenge for our Industry to make the transition to mobile learning (mLearning), especially because of the market share that Apple commands with the iPad and the iPhone.

Do Instructional Designers in the Social Digital Age need an.

Dashe & Thomson

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Do Instructional Designers in the Social Digital Age need an Engineering Background?

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These Stats Bode well for Mobile Learning

mLearning Revolution

Having said that, here are three very compelling stats that all bode well for mobile learning: Apple recently announced that they had sold 15.4 Apple surpassed Hewlett-Packard in PC sales and revenue. Apple sold 15.4

iOS vs. Android: Which development platform is right for you?


Getting into the mobile application market is a great choice. Developing an application, however, can take months and requires significant capital, so your company may have to prioritize development for one market over another. Thinking of furthering your company’s digital presence?

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Hacking Siri for Learning

Upside Learning

When Apple launched the iPhone 4S, one of the key differentiators to previous models was the inclusion of Siri. To get the official Apple spiel, see here: [link]. Apple isn’t known to condone hackers modifying their products and software.

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Employee Learning Should Be About Change, Not Continuity

The Peformance Improvement

This used to sound good from a marketing perspective but makes no sense today. They write: In our globalizing world, market shares are shifting fast. Apple, Ford Motor, and GE have made dramatic pivots on their march from success to success.

Flash Dead for eLearning

Tony Karrer

And now, Adobe Admits: Apple Won, Flash For Mobile is Done, HTML5 is the Future. This is a great opportunity for mobile authoring tools to take a bite out of a much larger market much like the Director to Flash transition did back in the day.

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