What L&D can learn from the Apple marketing strategy

Sponge UK

Sell your training like one of the most successful companies in the world sell their products. Apple store. Apple is. It’s not going to be easy to build the kind of association with quality of a brand like Apple, but there is a simple way to start.

Weekly Review - Sept 15-19 - Apple, TED-Ed, LitmosAuthor, TwitterChats

Corporate eLearning Strategies and Development

Apple, Apple, Joy, Joy. continues The big news this week is still the new Apple product announcements. I wrote a followup blog post about the impressive focus Apple puts on it''s events and perhaps we should put the same amount of effort into our training events.

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Simple Video Production Apps for Course Authoring

Edmego Learning

Stumped with where to begin with video production for your courses? Do not feel you need to be a professional videographer or a production professional in order to generate video content for your online courses. iMovie by Apple. Course Authoring Made Simple.

How I Work: My Top 3 Productivity Tools

E-learning Uncovered

Because of this, people often ask me what my favorite tools are for productivity. First, the simple answer: I love Boot Camp because I love Apple Products, but I also need to work in a Windows-based environment. What are your top productivity tools?

Integrating Social Learning In The Workplace

Learnnovators

Amazon, Apple, Google, Netflix, Pandora…. Redefining of processes and systems to support the change (adhering to the old rules while expecting new behaviour is not only counter-productive but also damaging).

Apple iPad: Who Is It Really For?

Upside Learning

A Google search on ‘Apple iPad’ throws up an excess of 30 million results! Clearly the Apple iPad has drawn much applause and an equal amount of criticism in the last few weeks. Let’s start by looking at this promotional video from Apple.

Xyleme Product Update: Pastiche 2.4 for the iPad – Content monetization and more

Xyleme

Pastiche has been integrated with Apple’s in-App Purchase payment gateway to give your users the ability to purchase your content through your Custom Branded App. Xyleme Product AnnouncementsAnnouncing Pastiche 2.4! Pastiche 2.4

This Week on #TalkTech: Apple Slows Innovation, PKM Not a Technology, and Digital Natives

Bottom-Line Performance

Topic 1: The iPhone boasts improved specs and a larger screen size — but is it still an innovative product? Harold Jarche, writer and consultant on social learning and PKM, often explains that informal learning is how we naturally learn and NOT a product that can be purchased.

5 Indispensable Tips to Be a More Productive eLearning Project Manager

SHIFT eLearning

Proficient project managers in eLearning or any other industry naturally want to be productive. While productivity can mean different things to different people, we can all agree on one thing: being productive starts with setting concrete, specific and time-sensitive goals.

20 Wonderful Resources for Using BLE Beacons in Mobile Learning

Learnnovators

Apple’s recently introduced iPhones come embedded with iBeacons. Its ShopBeacon is a shopping app that helps you discover all the best products in stores near you. It lets you flag items you want in the store and then alerts you on any offers on those products and others you might like.

Top Picks for 2016 – E-Learning

eLearning 24-7

I bring you my top picks for a wide swath of products on the online learning space. I use this product on a daily basis and it packs a whallop. Can capture and edit video on Windows, iOS (Apple) and Android.

15 Great App Preview Videos and a Free Tool for Making Your Own

Visual Lounge

Back in June, Apple announced that developers would be able to create and upload a 30-second demo to their App Store listing. Strong word of mouth and glowing reviews are born of a good fit between user and product, not from millions of unqualified downloads.

The joy of UX

E-Learning Provocateur

One of the funniest tweets I have ever seen was brought to my attention by Vala Afshar … How it feels to watch a user test your product for the first time. Steve Jobs famously obsessed over making his products insanely simple.

TechSmith AppShow – A Better Way to Show Off and Record iOS Apps

Visual Lounge

Which is one reason we’re so excited to be building TechSmith AppShow , a new software product for Mac that will make it easier than ever to create screencasts of iOS devices. This all changed when Apple introduced a fully-supported iOS screen capture method at WWDC in June.

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Learning from the legends

Learning with e's

Steve is co-founder (with Steve Jobs and Ronald Wayne) of Apple Corporation , and was the force behind the development of the Apple Mac personal computer and many subsequent household products. The year''s end is a time for reflection.

Freebie Friday: 3 Stock Video Templates

eLearning Brothers

This Apple Motion video template allows you to reveal your corporate logo or the title of your course from behind a thick fluffy cloud, literally taking your production value to new heights. When it comes to video eLearning, it is a cardinal sin to not take advantage of the medium.

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Infographic: How to Arrive at a Great App Preview Video

Visual Lounge

Apple introduced a set of guidelines during their hour-long session at WWDC that define a limited set of production elements. We also put together the infographic below as a handy reference for anyone creating App Previews for Apple App Store.

The Corporate University Shift: Why Great Companies Invest in Custom Learning

eLearningMind

The term “corporate university” might conjure images of boring training and hours of video, but don’t sell them short: When executed well, corporate universities can be a major play for employee productivity and retention. Learners and employees can see through to the real reason they’re being trained, and it usually centers on profits and productivity for the organization—not the individual. Apple University: Establishing the “Apple Way” through better culture.

My Journey to Apple Products

Corporate eLearning Strategies and Development

It wasn't until Apple made the switch to OSX in 2002 that I decided it was time for the family to return to the Macintosh. I very distinctly remember my first graduate class being a design/production class. Wow, if only Apple made a guitar, I'd be in heaven.

What’s New with Adobe Captivate 8

eLearning Brothers

One last thing about mobile, you now have retina display support, so you match the resolution of your Apple device with crisp retina display elements. Adobe Captivate Resources eLearning Products/Reviews Resources adobe captivate Adobe Captivate 8 Adobe Captivate 8 templates Captivate 8

eLearning Stock Asset Library vs. eLearning Template Library

eLearning Brothers

Video - make more aesthetically pleasing eLearning environments using our video footage, Adobe After Affects, Apple Motion, and motion graphics.

18 Billion Reasons to Use eLearning Templates

eLearning Brothers

We wanted to congratulate Apple on their record breaking first quarter. Being an Apple user myself, it warms my heart a bit to know that they are one of the 60+ Fortune 100 companies that use our products or services. We are not just Apple fans.

Finding Your Muse in Lectora 16

eLearning Brothers

You’ll notice the black/white/green color scheme, as well as the the simplified icons that hearken back to the aesthetic of your Apple II–if the Apple II had smaller pixels and a much more powerful graphics card to work with.

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Apple Vs Adobe: Impact On Mobile Learning Development

Upside Learning

The war between Adobe and Apple just got hotter. Apple has revised the Developer Program License Agreement to ban the use of cross compiler tools like Unity3d, Appcelerator’s Titanium, Adobe’s Flash CS5 etc. With the announcement of iPhone OS 4.0

Simple Video Production Apps for Course Authoring

Edmego Learning

Stumped with where to begin with video production for your courses? Do not feel you need to be a professional videographer or a production professional in order to generate video content for your online courses. iMovie by Apple. Course Authoring Made Simple.

Disruptive activism

Learning with e's

Think of the Apple iPad and other similar touch screen devices introduced in the last year and consider how they have begun to impact upon the world of learning. digital photography Apple iPad killer application activism Kodak disruptive technology

Apple’s Taking Over Textbooks — Are Training Manuals Next?

Mindflash

With its unveiling last week of the second iteration of its iBookstore and new e-book-creation “Author” application, Apple appears to have set its sights on reshaping the world of educational publishing. News Link Online Training Apple apps Author e-learning iBooks

Why We Believe in the 2KLearning Products

Kapp Notes

For centuries people learned by conducting simple experiments (if I drop an apple and a rock…what happens?)

8 Video Tips to enhance your e-learning courses

eFront

And these are just the beginning  after the capture there comes color correction, sound mixing, editing, subtitling and general post production. Watch amateur YouTube and Vimeo productions for inspiration. Best practices production tips video

#DevLearn Edition of #TalkTech: Big Changes for Apple, MOOCs in Education and Jon Landau’s Presentation at DevLearn

Bottom-Line Performance

Topic 1: What’s next for Apple? Browett and Forstall are leaving Apple. Somebody call Perez Hilton, because Apple is at the forefront of celebrity gossip in the tech world this week. Big Changes for Apple. #TalkTech is the “flipped” approach to Twitter chats.

Do Instructional Designers in the Social Digital Age need an.

Social Learning

→ Download Free Whitepaper The Top 10 Pitfalls of End User Training – and How to Avoid Them Given the current state of the economy, businesses large and small are looking for ways to improve productivity while maintaining quality.

This Week on #TalkTech: Microsoft Acquires Yammer, Jane McGonigal’s SuperBetter #g4c and Apple’s New Podcast App

Bottom-Line Performance

Microsoft has taken noticed and acquired the service, undoubtedly to integrate it into the Microsoft Office suite of products. Brandon’s App of the Week: Apple Releases New Podcast App. Wired: Apple Releases Standalone Podcasts App. .

This Week on #TalkTech: Microsoft Acquires Yammer, Jane McGonigal’s SuperBetter #g4c and Apple’s New Podcast App

Bottom-Line Performance

Microsoft has taken noticed and acquired the service, undoubtedly to integrate it into the Microsoft Office suite of products. Brandon’s App of the Week: Apple Releases New Podcast App. Wired: Apple Releases Standalone Podcasts App. .